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A framework for marketing management /
~
Kotler, Philip.
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A framework for marketing management /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
A framework for marketing management // Philip Kotler.
作者:
Kotler, Philip.
其他作者:
Kotler, Philip.
出版者:
Upper Saddle River, N.J. :Prentice Hall, : c2001.,
面頁冊數:
xv, 352 p. :ill. ;24 cm.
附註:
"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
標題:
Marketing - Management. -
ISBN:
0130185256 (pbk.)
A framework for marketing management /
Kotler, Philip.
A framework for marketing management /
Philip Kotler. - Upper Saddle River, N.J. :Prentice Hall,c2001. - xv, 352 p. :ill. ;24 cm.
"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
Includes bibliographical references and index.
ISBN: 0130185256 (pbk.)
LCCN: 00039180Subjects--Topical Terms:
559161
Marketing
--Management.
LC Class. No.: HF5415.13 / .K636 2001
Dewey Class. No.: 658.8
A framework for marketing management /
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