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Sports marketing : = a strategic per...

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Shank, Matthew D.

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Sports marketing : = a strategic perspective /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Sports marketing :/ Matthew D. Shank.
Reminder of title:	a strategic perspective /
Author:	Shank, Matthew D.
Published:	Upper Saddle River, N.J. :Pearson/Prentice Hall, : c2005.,
Description:	xxiv, 500 p. :col. ill. ;27 cm.
Subject:	Sports - Marketing. - United States -
ISBN:	0131440772$b(hbk.)

Sports marketing : = a strategic perspective /
Shank, Matthew D.

Sports marketing :a strategic perspective /Matthew D. Shank. - 3rd ed. - Upper Saddle River, N.J. :Pearson/Prentice Hall,c2005. - xxiv, 500 p. :col. ill. ;27 cm.

Includes bibliographical references and index.

ISBN: 0131440772$b(hbk.)NT$3307

LCCN: 2004044696Subjects--Topical Terms:

534309
Sports
--Marketing.--United States

LC Class. No.: GV716 / .S42 2005

Dewey Class. No.: 796/.06/98

Sports marketing : = a strategic perspective /
LDR:00595pam _2200193 a_450 001 622474
005 19990404095407.0
008 070409s2005 njua b 001 0 eng
010 $a 2004044696
020 $a 0131440772$b(hbk.) $c NT$3307
035 $a 00413422
040 $a DLC $c DLC $d DLC
043 $a n-us---
050 0 0 $a GV716 $b .S42 2005
082 0 0 $a 796/.06/98 $2 22
100 $a Shank, Matthew D. $3 534308
245 1 0 $a Sports marketing : $b a strategic perspective / $c Matthew D. Shank.
250 $a 3rd ed.
260 $a Upper Saddle River, N.J. : $c c2005. $b Pearson/Prentice Hall,
300 $a xxiv, 500 p. : $b col. ill. ; $c 27 cm.
504 $a Includes bibliographical references and index.
650 $a Sports $z United States $x Marketing. $3 534309
650 $a Sports $x Economic aspects $z United States. $3 534310

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F0051633

五樓西文書區A-HB(5F Western Language Books)

01.外借(書)_YB

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GV716 S42 2005

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1 records • Pages 1 •
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