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Advertising media planning : = a bra...

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Jugenheimer, Donald W.

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Advertising media planning : = a brand management approach /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising media planning :/ Larry D. Kelley and Donald W. Jugenheimer.
Reminder of title:	a brand management approach /
Author:	Kelley, Larry D.,
other author:	Jugenheimer, Donald W.
Published:	Armonk, N.Y. :M.E. Sharpe, : c2004.,
Description:	vii, 144 p. ;24 cm.
Subject:	Advertising media planning. -
ISBN:	0765613093$b(hbk.):

Advertising media planning : = a brand management approach /
Kelley, Larry D.,1955-.

Advertising media planning :a brand management approach /Larry D. Kelley and Donald W. Jugenheimer. - Armonk, N.Y. :M.E. Sharpe,c2004. - vii, 144 p. ;24 cm.

Includes bibliographical references and index.

ISBN: 0765613093$b(hbk.):NT$2224

LCCN: 2003050600Subjects--Topical Terms:

605923
Advertising media planning.

LC Class. No.: HF5826.5 / .K45 2004

Dewey Class. No.: 659.1/11

Advertising media planning : = a brand management approach /
LDR:00533pam _2200157 a_450 001 618769
008 060804s2004 nyu b 001 0 eng
010 $a 2003050600
020 $a 0765613093$b(hbk.): $c NT$2224
035 $a 00398471
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5826.5 $b .K45 2004
082 0 0 $a 659.1/11 $2 21
100 $a Kelley, Larry D., $d 1955-. $3 605942
245 1 0 $a Advertising media planning : $b a brand management approach / $c Larry D. Kelley and Donald W. Jugenheimer.
260 $a Armonk, N.Y. : $c c2004. $b M.E. Sharpe,
300 $a vii, 144 p. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Advertising media planning. $3 605923
650 $a Brand name products. $3 581855
650 $a Marketing. $3 536353
700 $a Jugenheimer, Donald W. $3 605921

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F0049095

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5826.5 K45 2004

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1 records • Pages 1 •
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