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An advertiser's guide to better radi...

Barber, Mark.

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An advertiser's guide to better radio advertising : = tune in to the power of the brand conversation medium /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	An advertiser's guide to better radio advertising :/ Andrew Ingram and Mark Barber.
Reminder of title:	tune in to the power of the brand conversation medium /
Author:	Ingram, Andrew.
other author:	Barber, Mark.
Published:	Chichester, England :Wiley, : c2005.,
Description:	xvi, 216 p. :ill. ;24 cm.
Subject:	Radio advertising - Great Britain. -
ISBN:	0470012927$b(hbk.) :

An advertiser's guide to better radio advertising : = tune in to the power of the brand conversation medium /
Ingram, Andrew.

An advertiser's guide to better radio advertising :tune in to the power of the brand conversation medium /Andrew Ingram and Mark Barber. - Chichester, England :Wiley,c2005. - xvi, 216 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0470012927$b(hbk.) :NT$1145

LCCN: 2005005166Subjects--Corporate Names:

605927
Capital (Radio Station : London, England)
--History.Subjects--Topical Terms:

605929
Radio advertising
--Great Britain.

LC Class. No.: HF6146.R3 / I45 2005

Dewey Class. No.: 659.14/2/09421

An advertiser's guide to better radio advertising : = tune in to the power of the brand conversation medium /
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020 $a 0470012927$b(hbk.) : $c NT$1145
020 $a 9780470012925$b(hbk.)
035 $a 00398462
040 $a DLC $c DLC $d DLC
042 $a pcc
043 $a e-uk---
050 0 0 $a HF6146.R3 $b I45 2005
082 0 0 $a 659.14/2/09421 $2 22
100 $a Ingram, Andrew. $3 605926
245 1 3 $a An advertiser's guide to better radio advertising : $b tune in to the power of the brand conversation medium / $c Andrew Ingram and Mark Barber.
260 $a Chichester, England : $c c2005. $b Wiley,
300 $a xvi, 216 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
610 $a Capital (Radio Station : London, England) $x History. $3 605927
610 $a LBC (Radio Station : London, England) $x History. $3 605928
650 $a Radio advertising $z Great Britain. $3 605929
650 $a Radio broadcasting $z Great Britain. $3 605930
700 $a Barber, Mark. $3 605925