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The case for b2b branding : = pullin...
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Lamons, Bob.
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The case for b2b branding : = pulling away from the business to business pack /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The case for b2b branding :/ Bob Lamons.
其他題名:
pulling away from the business to business pack /
其他題名:
Case for business to business branding
作者:
Lamons, Bob.
出版者:
Australia ;Thomson/South-Western, : c2005.,
面頁冊數:
xi, 214 p. :ill. ;24 cm.
標題:
Brand name products - Marketing. -
ISBN:
0324398654$b(hbk.) :
The case for b2b branding : = pulling away from the business to business pack /
Lamons, Bob.
The case for b2b branding :
pulling away from the business to business pack /Case for business to business brandingBob Lamons. - 1st ed. - Australia ;Thomson/South-Western,c2005. - xi, 214 p. :ill. ;24 cm.
Includes bibliographical references (p. 207-209) and index.
ISBN: 0324398654$b(hbk.) :NT$864
LCCN: 2005016729Subjects--Topical Terms:
605907
Brand name products
--Marketing.
LC Class. No.: HD69.B7 / L36 2005
Dewey Class. No.: 658.8/27
The case for b2b branding : = pulling away from the business to business pack /
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