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Public relations campaigns and techn...

Artigue, Ray J.

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Public relations campaigns and techniques : = building bridges into the 21st century /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Public relations campaigns and techniques :/ Fran R. Matera, Ray J. Artigue.
其他題名:	building bridges into the 21st century /
作者:	Matera, Fran R.,
其他作者:	Artigue, Ray J.
出版者:	Boston :Allyn and Bacon, : c2000.,
面頁冊數:	vii, 280 p. :ill. ;24 cm.
標題:	Public relations. -
ISBN:	0205158153$b(pbk.) :

Public relations campaigns and techniques : = building bridges into the 21st century /
Matera, Fran R.,1954-

Public relations campaigns and techniques :building bridges into the 21st century /Fran R. Matera, Ray J. Artigue. - Boston :Allyn and Bacon,c2000. - vii, 280 p. :ill. ;24 cm.

Includes bibliographical references (p. 265-273) and index.

ISBN: 0205158153$b(pbk.) :NT$1960

LCCN: 99048412 Subjects--Topical Terms:

542883
Public relations.

LC Class. No.: HM1221 / .M37 2000

Dewey Class. No.: 659.2

Public relations campaigns and techniques : = building bridges into the 21st century /
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