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Persuasion in advertising /

~

O'Shaughnessy, Nicholas J., (1954-)

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Persuasion in advertising /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Persuasion in advertising // John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
作者:	O'Shaughnessy, John.
其他作者:	O'Shaughnessy, Nicholas J.,
出版者:	London :Routledge, : 2004.,
面頁冊數:	xi, 220 p. :ill. ;24 cm.
標題:	Advertising - Psychological aspects. -
ISBN:	0415322243$b(pbk.) :

Persuasion in advertising /
O'Shaughnessy, John.

Persuasion in advertising /John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. - London :Routledge,2004. - xi, 220 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0415322243$b(pbk.) :NT$993

LCCN: 2003011531Subjects--Topical Terms:

578015
Advertising
--Psychological aspects.

LC Class. No.: HF5822 / .O84 2004

Dewey Class. No.: 659.1/01/9

Persuasion in advertising /
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020 $a 0415322243$b(pbk.) : $c NT$993
020 $a 0415322235$b(hbk.)
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040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5822 $b .O84 2004
082 0 0 $a 659.1/01/9 $2 21
100 $a O'Shaughnessy, John. $3 601634
245 1 0 $a Persuasion in advertising / $c John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
260 $a London : $c 2004. $b Routledge,
300 $a xi, 220 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Advertising $x Psychological aspects. $3 578015
650 $a Persuasion (Psychology) $3 533184
700 $a O'Shaughnessy, Nicholas J., $d 1954- $3 601633

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六樓西文書區HC-Z(6F Western Language Books)

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HF5822 O84 2004

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