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Advertising strategy : = creative ta...
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Grow, Jean.
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Advertising strategy : = creative tactics from the outside/in /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Advertising strategy :/ Tom Altstiel, Jean Grow.
其他題名:
creative tactics from the outside/in /
作者:
Altstiel, Tom.
其他作者:
Grow, Jean.
出版者:
Thousand Oaks, Calif. :Sage Publications, : c2006.,
面頁冊數:
xvi, 389 p. :ill. ;28 cm.
內容註:
Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling it.
標題:
Advertising. -
ISBN:
1412917964$b(pbk.) :
Advertising strategy : = creative tactics from the outside/in /
Altstiel, Tom.
Advertising strategy :
creative tactics from the outside/in /Tom Altstiel, Jean Grow. - Thousand Oaks, Calif. :Sage Publications,c2006. - xvi, 389 p. :ill. ;28 cm.
Includes bibliographical references and index.
Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling it.
ISBN: 1412917964$b(pbk.) :NT$1325
LCCN: 2005012623Subjects--Topical Terms:
570176
Advertising.
LC Class. No.: HF5823 / .A758 2006
Dewey Class. No.: 659.1
Advertising strategy : = creative tactics from the outside/in /
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