Advertising strategy : = creative ta...
Grow, Jean.

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  • Advertising strategy : = creative tactics from the outside/in /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Advertising strategy :/ Tom Altstiel, Jean Grow.
    其他題名: creative tactics from the outside/in /
    作者: Altstiel, Tom.
    其他作者: Grow, Jean.
    出版者: Thousand Oaks, Calif. :Sage Publications, : c2006.,
    面頁冊數: xvi, 389 p. :ill. ;28 cm.
    內容註: Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling it.
    標題: Advertising. -
    ISBN: 1412917964$b(pbk.) :
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F0048677 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5823 A758 2006 一般使用(Normal) 在架 0
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