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Advertising strategy : = creative ta...
~
Grow, Jean.
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Advertising strategy : = creative tactics from the outside/in /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Advertising strategy :/ Tom Altstiel, Jean Grow.
Reminder of title:
creative tactics from the outside/in /
Author:
Altstiel, Tom.
other author:
Grow, Jean.
Published:
Thousand Oaks, Calif. :Sage Publications, : c2006.,
Description:
xvi, 389 p. :ill. ;28 cm.
[NT 15003449]:
Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling it.
Subject:
Advertising. -
ISBN:
1412917964$b(pbk.) :
Advertising strategy : = creative tactics from the outside/in /
Altstiel, Tom.
Advertising strategy :
creative tactics from the outside/in /Tom Altstiel, Jean Grow. - Thousand Oaks, Calif. :Sage Publications,c2006. - xvi, 389 p. :ill. ;28 cm.
Includes bibliographical references and index.
Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling it.
ISBN: 1412917964$b(pbk.) :NT$1325
LCCN: 2005012623Subjects--Topical Terms:
570176
Advertising.
LC Class. No.: HF5823 / .A758 2006
Dewey Class. No.: 659.1
Advertising strategy : = creative tactics from the outside/in /
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creative tactics from the outside/in /
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Tom Altstiel, Jean Grow.
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Thousand Oaks, Calif. :
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c2006.
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Sage Publications,
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xvi, 389 p. :
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ill. ;
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28 cm.
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Includes bibliographical references and index.
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Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling it.
650
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Advertising.
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Grow, Jean.
$3
601295
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Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
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F0048677
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
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HF5823 A758 2006
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1 records • Pages 1 •
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