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Marketing communications : = a Europ...

~

Geuens, Maggie, (1969-.)

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Marketing communications : = a European perspective /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing communications :/ Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
Reminder of title:	a European perspective /
Author:	Pelsmacker, Patrick de,
other author:	Geuens, Maggie,
Published:	Harlow :Financial Times Prentice Hall, : 2004.,
Description:	xv, 578 p. :ill. ;25 cm.
Subject:	Communication in marketing. -
ISBN:	0273685007$b(pbk.)

Marketing communications : = a European perspective /
Pelsmacker, Patrick de,1957-.

Marketing communications :a European perspective /Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. - 2nd ed. - Harlow :Financial Times Prentice Hall,2004. - xv, 578 p. :ill. ;25 cm.

Includes bibliographical references.

ISBN: 0273685007$b(pbk.)NT$1791

Nat. Bib. No.: GB A3-T8815Subjects--Topical Terms:

584906
Communication in marketing.

Dewey Class. No.: 658.802

Marketing communications : = a European perspective /
LDR:00528pam _2200169 a_450 001 613500
003 UkOxU
008 050801s2004 enk 001 0 eng
015 $a GB A3-T8815
020 $a 0273685007$b(pbk.) $c NT$1791
035 $a 00312021
040 $a OX/U-1
082 0 $a 658.802 $2 21
100 $a Pelsmacker, Patrick de, $d 1957-. $3 595472
245 1 0 $a Marketing communications : $b a European perspective / $c Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
250 $a 2nd ed.
260 $a Harlow : $c 2004. $b Financial Times Prentice Hall,
300 $a xv, 578 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references.
650 $a Communication in marketing. $3 584906
700 $a Geuens, Maggie, $d 1969-. $3 595470
700 $a Bergh, Joeri van den, $d 1971-. $3 595471

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Inventory Number

No. of reservations

F0042002

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.123 P45 2004

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1 records • Pages 1 •
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