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Marketing plans that work /

~

Keegan, Warren J.

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Marketing plans that work /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing plans that work // Malcolm H.B. McDonald, Warren J. Keegan.
作者:	McDonald, Malcolm.
其他作者:	Keegan, Warren J.
出版者:	Boston :Butterworth-Heinemann, : c2002.,
面頁冊數:	viii, 254 p.ill.23 cm.
標題:	Marketing - Planning. -
電子資源:	http://www.loc.gov/catdir/description/els031/2001043345.htmlhttp://www.loc.gov/catdir/description/els031/2001043345.html
電子資源:	http://www.loc.gov/catdir/toc/els031/2001043345.htmlhttp://www.loc.gov/catdir/toc/els031/2001043345.html
ISBN:	0750673079$b(pbk.)

Marketing plans that work /
McDonald, Malcolm.

Marketing plans that work /Malcolm H.B. McDonald, Warren J. Keegan. - 2nd ed. - Boston :Butterworth-Heinemann,c2002. - viii, 254 p.ill.23 cm.

Includes bibliographical references and index.

ISBN: 0750673079$b(pbk.)NT$672

LCCN: 2001043345Subjects--Topical Terms:

578728
Marketing
--Planning.

LC Class. No.: HF5415.13 / .M3154 2002

Dewey Class. No.: 658.8/02

Marketing plans that work /
LDR:00829pam _2200193 a_450 001 607901
008 041203s2002 maua b 001 0 eng
010 $a 2001043345
020 $a 0750673079$b(pbk.) $c NT$672
035 $a 00285520
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .M3154 2002
082 0 0 $a 658.8/02 $2 21
100 $a McDonald, Malcolm. $3 583850
245 1 0 $a Marketing plans that work / $c Malcolm H.B. McDonald, Warren J. Keegan.
250 $a 2nd ed.
260 $a Boston : $c c2002. $b Butterworth-Heinemann,
300 $a viii, 254 p. $b ill. $c 23 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing $x Planning. $3 578728
700 $a Keegan, Warren J. $3 583849
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/els031/2001043345.html $z http://www.loc.gov/catdir/description/els031/2001043345.html
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/els031/2001043345.html $z http://www.loc.gov/catdir/toc/els031/2001043345.html

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