Communication of politics : = cross-...
Newman, Bruce I.

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  • Communication of politics : = cross-cultural theory building in the practice of public relations and political marketing /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Communication of politics :/ Bruce I. Newman, Dejan Vercic, editors.
    Reminder of title: cross-cultural theory building in the practice of public relations and political marketing /
    other author: Newman, Bruce I.
    Published: New York :Haworth Political Press, : c2002.,
    Description: [vi], 184 p. :ill. ;23 cm.
    Notes: Co-published simultaneously as Journal of political marketing, volume 1, numbers 2/3 2002.
    [NT 15003449]: The merging of public relations and political marketing -- Bruce I. Newman, Dejan Vercic -- The material culture of US elections / Philip John Davies -- News management and new managerialism / David Deacon, Wendy Monk -- New Labour / Jon White, Leslie de Chernatony -- Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman -- The 2000 American presidential election / Dennis W. Johnson -- Who pays the piper? / Phil Harris -- Communicative diplomacy for the 3rd millennium / Kristina Plavsak -- Models of voter behavior / Dejan Vercic, Iztok Verdnik -- Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina -- Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. Newman.
    Subject: Communication in politics - United States. -
    ISBN: 0789021595$b(pbk.)
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F0039781 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 JA85.2.U6 C65 2002 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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