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Communication of politics : = cross-...

Newman, Bruce I.

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Communication of politics : = cross-cultural theory building in the practice of public relations and political marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Communication of politics :/ Bruce I. Newman, Dejan Vercic, editors.
其他題名:	cross-cultural theory building in the practice of public relations and political marketing /
其他作者:	Newman, Bruce I.
出版者:	New York :Haworth Political Press, : c2002.,
面頁冊數:	[vi], 184 p. :ill. ;23 cm.
附註:	Co-published simultaneously as Journal of political marketing, volume 1, numbers 2/3 2002.
內容註:	The merging of public relations and political marketing -- Bruce I. Newman, Dejan Vercic -- The material culture of US elections / Philip John Davies -- News management and new managerialism / David Deacon, Wendy Monk -- New Labour / Jon White, Leslie de Chernatony -- Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman -- The 2000 American presidential election / Dennis W. Johnson -- Who pays the piper? / Phil Harris -- Communicative diplomacy for the 3rd millennium / Kristina Plavsak -- Models of voter behavior / Dejan Vercic, Iztok Verdnik -- Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina -- Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. Newman.
標題:	Communication in politics - United States. -
ISBN:	0789021595$b(pbk.)

Communication of politics : = cross-cultural theory building in the practice of public relations and political marketing /
Communication of politics :cross-cultural theory building in the practice of public relations and political marketing /Bruce I. Newman, Dejan Vercic, editors. - New York :Haworth Political Press,c2002. - [vi], 184 p. :ill. ;23 cm.

Co-published simultaneously as Journal of political marketing, volume 1, numbers 2/3 2002.

Includes bibliographical references and index.

The merging of public relations and political marketing -- Bruce I. Newman, Dejan Vercic -- The material culture of US elections / Philip John Davies -- News management and new managerialism / David Deacon, Wendy Monk -- New Labour / Jon White, Leslie de Chernatony -- Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman -- The 2000 American presidential election / Dennis W. Johnson -- Who pays the piper? / Phil Harris -- Communicative diplomacy for the 3rd millennium / Kristina Plavsak -- Models of voter behavior / Dejan Vercic, Iztok Verdnik -- Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina -- Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. Newman.

ISBN: 0789021595$b(pbk.)NT$670

LCCN: 2003002282Subjects--Topical Terms:

583841
Communication in politics
--United States.

LC Class. No.: JA85.2.U6 / C65 2002

Dewey Class. No.: 324.7/3

Communication of politics : = cross-cultural theory building in the practice of public relations and political marketing /
LDR:01590pam _2200205 a_450 001 607900
003 aOCoLC
008 041203s2002 nyua b 001 0 eng
010 $a 2003002282
020 $a 0789021595$b(pbk.) $c NT$670
020 $a 0789021587 (case : alk. paper)
035 $a 00285518
040 $a DLC $c DLC
050 0 0 $a JA85.2.U6 $b C65 2002
082 0 0 $a 324.7/3 $2 21
245 0 0 $a Communication of politics : $b cross-cultural theory building in the practice of public relations and political marketing / $c Bruce I. Newman, Dejan Vercic, editors.
260 $a New York : $c c2002. $b Haworth Political Press,
300 $a [vi], 184 p. : $b ill. ; $c 23 cm.
500 $a Co-published simultaneously as Journal of political marketing, volume 1, numbers 2/3 2002.
504 $a Includes bibliographical references and index.
505 0 $a The merging of public relations and political marketing -- Bruce I. Newman, Dejan Vercic -- The material culture of US elections / Philip John Davies -- News management and new managerialism / David Deacon, Wendy Monk -- New Labour / Jon White, Leslie de Chernatony -- Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman -- The 2000 American presidential election / Dennis W. Johnson -- Who pays the piper? / Phil Harris -- Communicative diplomacy for the 3rd millennium / Kristina Plavsak -- Models of voter behavior / Dejan Vercic, Iztok Verdnik -- Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina -- Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. Newman.
650 $a Communication in politics $z United States. $3 583841
650 $a Communication in politics $z Great Britain. $3 583840
650 $a Communication in politics $z Slovenia. $3 583845
650 $a Campaign management $z United States. $3 583846
650 $a Campaign management $z Great Britain. $3 583847
650 $a Campaign management $z Slovenia. $3 583848
700 $a Newman, Bruce I. $3 583843
700 $a Vereciec, Dejan. $3 583844