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Communication of politics : = cross-...
~
Newman, Bruce I.
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Communication of politics : = cross-cultural theory building in the practice of public relations and political marketing /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Communication of politics :/ Bruce I. Newman, Dejan Vercic, editors.
Reminder of title:
cross-cultural theory building in the practice of public relations and political marketing /
other author:
Newman, Bruce I.
Published:
New York :Haworth Political Press, : c2002.,
Description:
[vi], 184 p. :ill. ;23 cm.
Notes:
Co-published simultaneously as Journal of political marketing, volume 1, numbers 2/3 2002.
[NT 15003449]:
The merging of public relations and political marketing -- Bruce I. Newman, Dejan Vercic -- The material culture of US elections / Philip John Davies -- News management and new managerialism / David Deacon, Wendy Monk -- New Labour / Jon White, Leslie de Chernatony -- Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman -- The 2000 American presidential election / Dennis W. Johnson -- Who pays the piper? / Phil Harris -- Communicative diplomacy for the 3rd millennium / Kristina Plavsak -- Models of voter behavior / Dejan Vercic, Iztok Verdnik -- Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina -- Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. Newman.
Subject:
Communication in politics - United States. -
ISBN:
0789021595$b(pbk.)
Communication of politics : = cross-cultural theory building in the practice of public relations and political marketing /
Communication of politics :
cross-cultural theory building in the practice of public relations and political marketing /Bruce I. Newman, Dejan Vercic, editors. - New York :Haworth Political Press,c2002. - [vi], 184 p. :ill. ;23 cm.
Co-published simultaneously as Journal of political marketing, volume 1, numbers 2/3 2002.
Includes bibliographical references and index.
The merging of public relations and political marketing -- Bruce I. Newman, Dejan Vercic -- The material culture of US elections / Philip John Davies -- News management and new managerialism / David Deacon, Wendy Monk -- New Labour / Jon White, Leslie de Chernatony -- Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman -- The 2000 American presidential election / Dennis W. Johnson -- Who pays the piper? / Phil Harris -- Communicative diplomacy for the 3rd millennium / Kristina Plavsak -- Models of voter behavior / Dejan Vercic, Iztok Verdnik -- Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina -- Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. Newman.
ISBN: 0789021595$b(pbk.)NT$670
LCCN: 2003002282Subjects--Topical Terms:
583841
Communication in politics
--United States.
LC Class. No.: JA85.2.U6 / C65 2002
Dewey Class. No.: 324.7/3
Communication of politics : = cross-cultural theory building in the practice of public relations and political marketing /
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cross-cultural theory building in the practice of public relations and political marketing /
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Vereciec, Dejan.
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583844
based on 0 review(s)
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六樓西文書區HC-Z(6F Western Language Books)
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1 records • Pages 1 •
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F0039781
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
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JA85.2.U6 C65 2002
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1
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