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Shakespeare, Einstein, and the botto...

Kirp, David L.

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Shakespeare, Einstein, and the bottom line : = the marketing of higher education /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Shakespeare, Einstein, and the bottom line :/ David L. Kirp.
其他題名:	the marketing of higher education /
作者:	Kirp, David L.
出版者:	Cambridge, Mass. :Harvard University Press, : 2003.,
面頁冊數:	vi, 328 p. ;24 cm.
標題:	Universities and colleges - Marketing. - United States -
ISBN:	0674011465$b(alk. paper) :

Shakespeare, Einstein, and the bottom line : = the marketing of higher education /
Kirp, David L.

Shakespeare, Einstein, and the bottom line :the marketing of higher education /David L. Kirp. - Cambridge, Mass. :Harvard University Press,2003. - vi, 328 p. ;24 cm.

Includes bibliographical references (p. 265-314) and index.

ISBN: 0674011465$b(alk. paper) :NT$905

LCCN: 2003049914Subjects--Topical Terms:

580038
Universities and colleges
--Marketing.--United States

LC Class. No.: LB2342.8 / .K57 2003

Dewey Class. No.: 378.73

Shakespeare, Einstein, and the bottom line : = the marketing of higher education /
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100 $a Kirp, David L. $3 519866
245 1 0 $a Shakespeare, Einstein, and the bottom line : $b the marketing of higher education / $c David L. Kirp.
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300 $a vi, 328 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. 265-314) and index.
650 $a Universities and colleges $z United States $x Marketing. $3 580038
650 $a Education, Higher $x Public relations $z United States. $3 580039