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Strategic marketing : = planning and...

~

Ashford, Ruth.

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Strategic marketing : = planning and control /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic marketing :/ Graeme Drummond, John Ensor, Ruth Ashford.
其他題名:	planning and control /
作者:	Drummond, Graeme.
其他作者:	Ashford, Ruth.
出版者:	Oxford ;Butterworth-Heinemann, : c2003.,
面頁冊數:	xvi, 306 p. :ill. ;25 cm.
附註:	Published in association with The Chartered Institute of Marketing.
標題:	Marketing - Decision making. -
電子資源:	http://www.loc.gov/catdir/toc/els031/2001277038.htmlhttp://www.loc.gov/catdir/toc/els031/2001277038.html
電子資源:	http://www.loc.gov/catdir/description/els031/2001277038.htmlhttp://www.loc.gov/catdir/description/els031/2001277038.html
ISBN:	0750652365$b(pbk.) :

Strategic marketing : = planning and control /
Drummond, Graeme.

Strategic marketing :planning and control /Graeme Drummond, John Ensor, Ruth Ashford. - 2nd ed. - Oxford ;Butterworth-Heinemann,c2003. - xvi, 306 p. :ill. ;25 cm. - Marketing series (London, England).Student..

Published in association with The Chartered Institute of Marketing.

ISBN: 0750652365$b(pbk.) :NT$1117

LCCN: 2001277038

Nat. Bib. No.: GBA1-Z5421Subjects--Topical Terms:

578727
Marketing
--Decision making.

LC Class. No.: HF5415.135 / .D78 2001

Dewey Class. No.: 658.802

Strategic marketing : = planning and control /
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650 $a Marketing $x Management. $3 559161
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700 $a Ashford, Ruth. $3 578723
700 $a Ensor, John. $3 578724
710 $a Chartered Institute of Marketing. $3 578725
830 $a Marketing series (London, England). $p Student. $3 578729
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/els031/2001277038.html $z http://www.loc.gov/catdir/toc/els031/2001277038.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/els031/2001277038.html $z http://www.loc.gov/catdir/description/els031/2001277038.html

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