| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing management // Philip Kotler. |
| Author: |
Kotler, Philip. |
| Published: |
Upper Saddle River, N.J. :Prentice Hall, : c2003., |
| Description: |
1 v. (various pagings) :col. ill. ;27 cm. |
| Notes: |
Various multi-media instructional aids, including a web site, are available to supplement the text. |
| Subject: |
Marketing - Management. - |
| ISBN: |
0130336297$b(hbk.) |