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台商到大陸投資的動機與行銷的文化環境、促銷與控制程序 = = Moti...

葛鴻安

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台商到大陸投資的動機與行銷的文化環境、促銷與控制程序 = = Motivations and marketing cultural environment, promotion, and control process of Taieanese investment in Mainland China : the case of information and electronics industries : 資訊電子業個案

Record Type:	Language materials, printed : Monograph/item
Title/Author:	台商到大陸投資的動機與行銷的文化環境、促銷與控制程序 = /
Reminder of title:	Motivations and marketing cultural environment, promotion, and control process of Taieanese investment in Mainland China : the case of information and electronics industries : 資訊電子業個案
remainder title:	Motivations and marketing cultural environment, promotion, and control process of Taieanese investment in Mainland China
Author:	葛鴻安
other author:	王延升
Published:	民87[1998],
Description:	iv,140面 : 圖,表格 ; 30公分
Notes:	指導教授: 王延升
Subject:	海外投資 -

台商到大陸投資的動機與行銷的文化環境、促銷與控制程序 = = Motivations and marketing cultural environment, promotion, and control process of Taieanese investment in Mainland China : the case of information and electronics industries : 資訊電子業個案
葛鴻安

台商到大陸投資的動機與行銷的文化環境、促銷與控制程序 = Motivations and marketing cultural environment, promotion, and control process of Taieanese investment in Mainland China : the case of information and electronics industries : 資訊電子業個案Motivations and marketing cultural environment, promotion, and control process of Taieanese investment in Mainland Chinathe case of information and electronics industries - 民87[1998] - iv,140面 : 圖,表格 ; 30公分

指導教授: 王延升

碩士論文--國立東華大學國際企業研究所,1998

參考書目: 面 116-22Subjects--Topical Terms:

2228105
海外投資

台商到大陸投資的動機與行銷的文化環境、促銷與控制程序 = = Motivations and marketing cultural environment, promotion, and control process of Taieanese investment in Mainland China : the case of information and electronics industries : 資訊電子業個案
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245 1 0 $a 台商到大陸投資的動機與行銷的文化環境、促銷與控制程序 = $b Motivations and marketing cultural environment, promotion, and control process of Taieanese investment in Mainland China : the case of information and electronics industries : 資訊電子業個案
246 1 1 $a Motivations and marketing cultural environment, promotion, and control process of Taieanese investment in Mainland China $b the case of information and electronics industries
260 $c 民87[1998]
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500 $a 指導教授: 王延升
502 $a 碩士論文--國立東華大學國際企業研究所,1998
504 $a 參考書目: 面 116-22
504 $a 附錄: 1,深入訪談問卷記錄整理;2,深入訪談問卷
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650 7 $a 推銷術 $2 csht $3 2219619
650 7 $a 電子產品 $x 營業 $2 csht $3 2263977
700 1 $a 王延升 $e 指導教授 $3 2287758