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轉換成本、替代者吸引力於滿意至忠誠間關係之探討 = = The Stu...

魏錦雀

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轉換成本、替代者吸引力於滿意至忠誠間關係之探討 = = The Study of switching Cost, alternative attractiveness on the relationship between satisfaction and loyalty-variety seeking as the moderating variable : 以尋求多樣化為調節變數 /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	轉換成本、替代者吸引力於滿意至忠誠間關係之探討 = / 魏錦雀撰
Reminder of title:	The Study of switching Cost, alternative attractiveness on the relationship between satisfaction and loyalty-variety seeking as the moderating variable : 以尋求多樣化為調節變數 /
remainder title:	The Study of switching Cost, alternative attractiveness on the relationship between satisfaction and loyalty-variety seeking as the moderating variable
Author:	魏錦雀
other author:	池文海
Published:	[花蓮縣] : 國立東華大學企業管理學系, : 民97[2008],
Description:	72面 : 圖,表 ; 30公分
Notes:	指導教授:林穎青、池文海
Subject:	忠誠 -
Online resource:	http://etd.lib.ndhu.edu.tw/ETD-db/ETD-search-c/view_etd?URN=etd-1223108-145417PDF全文

轉換成本、替代者吸引力於滿意至忠誠間關係之探討 = = The Study of switching Cost, alternative attractiveness on the relationship between satisfaction and loyalty-variety seeking as the moderating variable : 以尋求多樣化為調節變數 /
魏錦雀

轉換成本、替代者吸引力於滿意至忠誠間關係之探討 = The Study of switching Cost, alternative attractiveness on the relationship between satisfaction and loyalty-variety seeking as the moderating variable : 以尋求多樣化為調節變數 / The Study of switching Cost, alternative attractiveness on the relationship between satisfaction and loyalty-variety seeking as the moderating variable魏錦雀撰 - [花蓮縣] : 國立東華大學企業管理學系, 民97[2008] - 72面 : 圖,表 ; 30公分

指導教授:林穎青、池文海

碩士論文--國立東華大學企業管理學系,2008

參考書目:面57-62Subjects--Topical Terms:

2542508
忠誠

轉換成本、替代者吸引力於滿意至忠誠間關係之探討 = = The Study of switching Cost, alternative attractiveness on the relationship between satisfaction and loyalty-variety seeking as the moderating variable : 以尋求多樣化為調節變數 /
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