規範性、情感性、及持續性承諾對連鎖咖啡店消費者轉換意圖影響之探討 = ...
竺聖諺

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  • 規範性、情感性、及持續性承諾對連鎖咖啡店消費者轉換意圖影響之探討 = = The Influence of Affective, Normative and Continuance Commitment on Consumers' Switching Intentions of Chain Coffee Shops /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: 規範性、情感性、及持續性承諾對連鎖咖啡店消費者轉換意圖影響之探討 = / 竺聖諺撰
    Reminder of title: The Influence of Affective, Normative and Continuance Commitment on Consumers' Switching Intentions of Chain Coffee Shops /
    remainder title: The Influence of Affective, Normative and Continuance Commitment on Consumers' Switching Intentions of Chain Coffee Shops
    Author: 竺聖諺
    Published: [花蓮縣] : 國立東華大學企業管理學系, : 民97[2008],
    Description: 11,141面 : 圖,表 ; 30公分
    Notes: 指導教授︰陳筱華
    Subject: 持續性承諾 -
    Online resource: http://etd.lib.ndhu.edu.tw/ETD-db/ETD-search-c/view_etd?URN=etd-0728108-211223PDF全文
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GE0088922 五樓論文區 (5F Theses & Dissertations) 03.不外借_N 本校碩士論文 T 494 8810 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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