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Consumer Behavior, Impulse Buying, a...

Moran, Sean P.,

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Consumer Behavior, Impulse Buying, and Design Ethics: A Design Research Approach /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumer Behavior, Impulse Buying, and Design Ethics: A Design Research Approach // Sean P Moran.
Author:	Moran, Sean P.,
Description:	1 electronic resource (67 pages)
Notes:	Source: Masters Abstracts International, Volume: 85-07.
Contained By:	Masters Abstracts International85-07.
Subject:	Design. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30987800
ISBN:	9798381413809

Consumer Behavior, Impulse Buying, and Design Ethics: A Design Research Approach /
Moran, Sean P.,

Consumer Behavior, Impulse Buying, and Design Ethics: A Design Research Approach /Sean P Moran. - 1 electronic resource (67 pages)

Source: Masters Abstracts International, Volume: 85-07.

Consumer behavior is a well-studied but still misunderstood area of our modern life. Consumers can frequently be subjected to unexpected marketing tactics, and some question the ethics of how consumers are commodified, especially when the targeted consumers are viewed as vulnerable (Smith & Cooper-Martin, 1997). This paper contests the ethical strategies employed to target consumers and delves into their buying behaviors, specifically impulse buying, through a qualitative study and other exploratory design research. This project's overarching outcome is to affect how people interact with and buy products and to create ethical guidelines in the future in this area. One current outcome is to study the impact of self-reflection on a consumer's impulse buying habits, aimed at empowering them to make more informed decisions. The researcher conducted a study of four participants who were given an existing 20-item survey instrument to measure their impulse-buying tendencies (Verplanken & Herabadi, 2001). Each Participant's survey results were used to conduct an immediate follow-up interview, which aimed to increase self-awareness and reduce impulse buying behavior in the future. The interviews provided qualitative data to test the hypothesis that consumers are in need of education about their habits to limit their vulnerability to purchasing coercion. This study was designed to test the efficacy of conversations with participants about how taking such a survey might educate them about their buying behaviors. In addition, this project includes an expert interview and survey of case studies of works that also examine this area. These exploratory methods were used to determine the current course of the research and future designed interventions. The results of these multiple research activities suggest that self-reflection is an effective educational tool that can increase self-awareness and potentially reduce impulse buying tendencies in the short term. The paper also proposes future research and guidelines for designers to explore in relation to this topic.

English

ISBN: 9798381413809Subjects--Topical Terms:

518875
Design.
Subjects--Index Terms:

Buying behaviors

Consumer Behavior, Impulse Buying, and Design Ethics: A Design Research Approach /
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245 1 0 $a Consumer Behavior, Impulse Buying, and Design Ethics: A Design Research Approach / $c Sean P Moran.
264 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2023
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500 $a Source: Masters Abstracts International, Volume: 85-07.
500 $a Advisors: Nicholas, Diana Committee members: Altenmuller-Lewis, Ulrike.
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520 $a Consumer behavior is a well-studied but still misunderstood area of our modern life. Consumers can frequently be subjected to unexpected marketing tactics, and some question the ethics of how consumers are commodified, especially when the targeted consumers are viewed as vulnerable (Smith & Cooper-Martin, 1997). This paper contests the ethical strategies employed to target consumers and delves into their buying behaviors, specifically impulse buying, through a qualitative study and other exploratory design research. This project's overarching outcome is to affect how people interact with and buy products and to create ethical guidelines in the future in this area. One current outcome is to study the impact of self-reflection on a consumer's impulse buying habits, aimed at empowering them to make more informed decisions. The researcher conducted a study of four participants who were given an existing 20-item survey instrument to measure their impulse-buying tendencies (Verplanken & Herabadi, 2001). Each Participant's survey results were used to conduct an immediate follow-up interview, which aimed to increase self-awareness and reduce impulse buying behavior in the future. The interviews provided qualitative data to test the hypothesis that consumers are in need of education about their habits to limit their vulnerability to purchasing coercion. This study was designed to test the efficacy of conversations with participants about how taking such a survey might educate them about their buying behaviors. In addition, this project includes an expert interview and survey of case studies of works that also examine this area. These exploratory methods were used to determine the current course of the research and future designed interventions. The results of these multiple research activities suggest that self-reflection is an effective educational tool that can increase self-awareness and potentially reduce impulse buying tendencies in the short term. The paper also proposes future research and guidelines for designers to explore in relation to this topic.
546 $a English
590 $a School code: 0065
650 4 $a Design. $3 518875
650 4 $a Ethics. $3 517264
650 4 $a Behavioral sciences. $3 529833
653 $a Buying behaviors
653 $a Design ethics
653 $a Impulse buying
653 $a Self-awareness
653 $a Self-reflection
690 $a 0389
690 $a 0394
690 $a 0602
710 2 $a Drexel University. $b Design Research (Westphal College of Media Arts and Design). $e degree granting institution. $3 3827935
720 1 $a Nicholas, Diana $e degree supervisor.
773 0 $t Masters Abstracts International $g 85-07.
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