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How Social Media Is Reshaping the Ar...

Braudy, Leo,

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How Social Media Is Reshaping the Art Market: Catalyzing the Rise of the Art Agency Model in the United States /

Record Type:	Electronic resources : Monograph/item
Title/Author:	How Social Media Is Reshaping the Art Market: Catalyzing the Rise of the Art Agency Model in the United States // Leo Braudy.
Author:	Braudy, Leo,
Description:	1 electronic resource (72 pages)
Notes:	Source: Masters Abstracts International, Volume: 86-11.
Contained By:	Masters Abstracts International86-11.
Subject:	Art education. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31936256
ISBN:	9798314871430

How Social Media Is Reshaping the Art Market: Catalyzing the Rise of the Art Agency Model in the United States /
Braudy, Leo,

How Social Media Is Reshaping the Art Market: Catalyzing the Rise of the Art Agency Model in the United States /Leo Braudy. - 1 electronic resource (72 pages)

Source: Masters Abstracts International, Volume: 86-11.

The art world is undergoing a fundamental transformation, marked by a shift from the traditional gallery-centric model to a talent agency model akin to those in the entertainment and music industries. This evolution is driven by the increasing influence of social media platforms, which empower artists to directly engage with audiences, bypassing the traditional gatekeepers of galleries and auction houses. Drawing on insights from industry reports, social media analytics, and case studies, this thesis explores how social media has catalyzed this shift and examines its implications for artists, collectors, and the broader art market.It argues that the rise of the agency model will democratize art access and redefine artist representation, while also introducing challenges such as over-commercialization and equity concerns. Ultimately, this study provides a forward-looking framework for navigating the art world's changing landscape, offering strategies for artists, agents, and institutions to survive and thrive in this emerging paradigm.

English

ISBN: 9798314871430Subjects--Topical Terms:

547650
Art education.
Subjects--Index Terms:

Art markets

How Social Media Is Reshaping the Art Market: Catalyzing the Rise of the Art Agency Model in the United States /
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500 $a Advisors: Burns, Brendan.
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520 $a The art world is undergoing a fundamental transformation, marked by a shift from the traditional gallery-centric model to a talent agency model akin to those in the entertainment and music industries. This evolution is driven by the increasing influence of social media platforms, which empower artists to directly engage with audiences, bypassing the traditional gatekeepers of galleries and auction houses. Drawing on insights from industry reports, social media analytics, and case studies, this thesis explores how social media has catalyzed this shift and examines its implications for artists, collectors, and the broader art market.It argues that the rise of the agency model will democratize art access and redefine artist representation, while also introducing challenges such as over-commercialization and equity concerns. Ultimately, this study provides a forward-looking framework for navigating the art world's changing landscape, offering strategies for artists, agents, and institutions to survive and thrive in this emerging paradigm.
546 $a English
590 $a School code: 1588
650 4 $a Art education. $3 547650
650 4 $a Art history. $3 2122701
650 4 $a Web studies. $3 2122754
653 $a Art markets
653 $a Contemporary art
653 $a Galleries
653 $a Predictions
653 $a Social media
653 $a Talent agencies
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690 $a 0377
690 $a 0688
690 $a 0646
710 2 $a Sotheby's Institute of Art - New York. $b Fine and Decorative Art & Design. $e degree granting institution. $3 3827061
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