東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

A consumer-based assessment of allia...

Mouri, Nacef,

Linked to FindBook

Google Book

Amazon

博客來

A consumer-based assessment of alliance performance: An examination of consumer value, satisfaction and post -purchase behavior /

Record Type:	Electronic resources : Monograph/item
Title/Author:	A consumer-based assessment of alliance performance: An examination of consumer value, satisfaction and post -purchase behavior // Nacef Mouri.
Author:	Mouri, Nacef,
Description:	1 electronic resource (156 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 67-09, Section: A.
Contained By:	Dissertations Abstracts International67-09A.
Subject:	Alliances. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3193496
ISBN:	9780542362347

A consumer-based assessment of alliance performance: An examination of consumer value, satisfaction and post -purchase behavior /
Mouri, Nacef,

A consumer-based assessment of alliance performance: An examination of consumer value, satisfaction and post -purchase behavior /Nacef Mouri. - 1 electronic resource (156 pages)

Source: Dissertations Abstracts International, Volume: 67-09, Section: A.

Strategic alliances have become a recognized strategy used by firms in the pursuit of their diverse organizational objectives. Consequently, the literature on alliances is replete with research investigating the value strategic alliances generate for participating organizations. Strategic alliances have been shown to contribute to firm value through numerous sources, including scale economies, effective risk management, cost efficient market entries, and learning from partners. Largely overlooked in the literature however, are issues investigating the relationship between strategic alliances and one of the organization's most important constituents, the consumer. Questions such as how the consumer reacts to inter-firm alliances, how strategic alliances impact consumer value, satisfaction, and customer post-purchase behavior have yet to be answered. Focusing on marketing alliances, the present dissertation attempts to address this gap in the alliance literature by advancing and testing a theoretical framework examining consumers' cognitive, affective, and behavioral reactions to organizational strategic alliances. The dissertation also contributes to the satisfaction literature. Scholars in this area have traditionally viewed satisfaction as a cognitive response to the comparison of actual consumption experiences with some comparison standard (confirmation/disconfirmation paradigm). The study provides additional support of an affective route to customer satisfaction, particularly when customer hedonic value is enhanced. Moreover, the association between customer satisfaction and behavioral outcomes is also examined. While prior research shows that satisfaction is positively related to loyalty and word of mouth and negatively related to intentions to switch, it was found that these relationships are even stronger in the presence of alliances. The results of this dissertation provide important theoretical and managerial insights. The strategic alliance literature is enhanced insofar as this is the first effort aimed at investigating the impact of strategic alliances on the consumer. The study examines the relationship between marketing alliances and customer value, particularly utilitarian and hedonic value, as well as the moderating role of alliance type (functional or symbolic) in this relationship. From a managerial perspective, engaging in strategic alliances is strategically critical and costly. By providing insight into how alliances enhance consumer value, and how in turn value enhancement is related to customer satisfaction and behavioral outcomes, the present research will help managers make more appropriate and better-informed alliance decisions.

English

ISBN: 9780542362347Subjects--Topical Terms:

3379692
Alliances.
Subjects--Index Terms:

Alliance performance

A consumer-based assessment of alliance performance: An examination of consumer value, satisfaction and post -purchase behavior /
LDR:04249nmm a22004453i 4500 001 2436232
005 20251021112919.5
006 m o d
007 cr|nu||||||||
008 261011s2005 miu||||||m |||||||eng d
020 $a 9780542362347
035 $a (MiAaPQD)AAI3193496
035 $a AAI3193496
040 $a MiAaPQD $b eng $c MiAaPQD $e rda
100 1 $a Mouri, Nacef, $e author. $3 3826824
245 1 2 $a A consumer-based assessment of alliance performance: An examination of consumer value, satisfaction and post -purchase behavior / $c Nacef Mouri.
264 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2005
300 $a 1 electronic resource (156 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertations Abstracts International, Volume: 67-09, Section: A.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisors: Ganesh, Jaishankar; Michaels, Ronald E.
502 $b Ph.D. $c University of Central Florida $d 2005.
520 $a Strategic alliances have become a recognized strategy used by firms in the pursuit of their diverse organizational objectives. Consequently, the literature on alliances is replete with research investigating the value strategic alliances generate for participating organizations. Strategic alliances have been shown to contribute to firm value through numerous sources, including scale economies, effective risk management, cost efficient market entries, and learning from partners. Largely overlooked in the literature however, are issues investigating the relationship between strategic alliances and one of the organization's most important constituents, the consumer. Questions such as how the consumer reacts to inter-firm alliances, how strategic alliances impact consumer value, satisfaction, and customer post-purchase behavior have yet to be answered. Focusing on marketing alliances, the present dissertation attempts to address this gap in the alliance literature by advancing and testing a theoretical framework examining consumers' cognitive, affective, and behavioral reactions to organizational strategic alliances. The dissertation also contributes to the satisfaction literature. Scholars in this area have traditionally viewed satisfaction as a cognitive response to the comparison of actual consumption experiences with some comparison standard (confirmation/disconfirmation paradigm). The study provides additional support of an affective route to customer satisfaction, particularly when customer hedonic value is enhanced. Moreover, the association between customer satisfaction and behavioral outcomes is also examined. While prior research shows that satisfaction is positively related to loyalty and word of mouth and negatively related to intentions to switch, it was found that these relationships are even stronger in the presence of alliances. The results of this dissertation provide important theoretical and managerial insights. The strategic alliance literature is enhanced insofar as this is the first effort aimed at investigating the impact of strategic alliances on the consumer. The study examines the relationship between marketing alliances and customer value, particularly utilitarian and hedonic value, as well as the moderating role of alliance type (functional or symbolic) in this relationship. From a managerial perspective, engaging in strategic alliances is strategically critical and costly. By providing insight into how alliances enhance consumer value, and how in turn value enhancement is related to customer satisfaction and behavioral outcomes, the present research will help managers make more appropriate and better-informed alliance decisions.
546 $a English
590 $a School code: 0705
650 4 $a Alliances. $3 3379692
650 4 $a Decision making. $3 517204
650 4 $a Studies. $3 3433795
653 $a Alliance performance
653 $a Consumer-based
653 $a Loyalty
653 $a Postpurchase behavior
653 $a Satisfaction
653 $a Value
690 $a 0338
710 2 $a University of Central Florida. $e degree granting institution. $3 3815712
720 1 $a Ganesh, Jaishankar $e degree supervisor.
720 1 $a Michaels, Ronald E. $e degree supervisor.
773 0 $t Dissertations Abstracts International $g 67-09A.
790 $a 0705
791 $a Ph.D.
792 $a 2005
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3193496