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The Impact of Marketing Channels on ...

Huang, Xiaoyi,

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The Impact of Marketing Channels on On-Farm Food Loss for Producers of Fruit and Vegetables in Quebec and Ontario /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Impact of Marketing Channels on On-Farm Food Loss for Producers of Fruit and Vegetables in Quebec and Ontario // Xiaoyi Huang.
Author:	Huang, Xiaoyi,
Description:	1 electronic resource (109 pages)
Notes:	Source: Masters Abstracts International, Volume: 85-11.
Contained By:	Masters Abstracts International85-11.
Subject:	Agriculture. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31079192
ISBN:	9798382616148

The Impact of Marketing Channels on On-Farm Food Loss for Producers of Fruit and Vegetables in Quebec and Ontario /
Huang, Xiaoyi,

The Impact of Marketing Channels on On-Farm Food Loss for Producers of Fruit and Vegetables in Quebec and Ontario /Xiaoyi Huang. - 1 electronic resource (109 pages)

Source: Masters Abstracts International, Volume: 85-11.

Food loss and waste is an issue in Canada. The over production of agricultural products can lead to declining land fertility, deteriorating sustainable environment, and wastage of energy. In comparison with other categories of agricultural products, the loss rate of fruit and vegetables is much higher because they cannot be stored for a long time and easily. Like other developed countries, most food is lost in Canada at the retailing and consuming level, which researchers tend to pay more attention to than other stages of the supply chain. In developing countries, food loss and waste occur primarily at the post-harvest stage, where the local food system is dominant. Recent studies suggest that on-farm food loss could be more severe than estimated before. Producers in some studies suggested that high cosmetic standards set by retailers and distributors lead to higher on-farm food loss rates than local marketing channels. Therefore, it is necessary to understand if it is true that producers selling through local marketing systems have lower food loss rates than producers selling through other marketing channels. We conducted a survey of fruit and vegetable producers in Quebec and Ontario about their food loss rates at farmgate, the composition of marketing channels, and other factors that potentially impact the on-farm food loss rate. We found out that, compared to local channels, selling more directly to retailers statistically significantly reduces the on-farm food loss rate, but the absolute value is quite small. Small-scale farms have lower on-farm food loss rates than larger farms. Processing on farm also significantly reduces food loss on the farm. This study suggests that local marketing channels may not necessarily mean a lower on-farm food loss rate and that selling more directly to retailers could reduce on-farm food loss. However, producers need to consider their own situation to take measures to reduce on-farm food loss without compromising their income and welfare.

English

ISBN: 9798382616148Subjects--Topical Terms:

518588
Agriculture.

The Impact of Marketing Channels on On-Farm Food Loss for Producers of Fruit and Vegetables in Quebec and Ontario /
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520 $a Food loss and waste is an issue in Canada. The over production of agricultural products can lead to declining land fertility, deteriorating sustainable environment, and wastage of energy. In comparison with other categories of agricultural products, the loss rate of fruit and vegetables is much higher because they cannot be stored for a long time and easily. Like other developed countries, most food is lost in Canada at the retailing and consuming level, which researchers tend to pay more attention to than other stages of the supply chain. In developing countries, food loss and waste occur primarily at the post-harvest stage, where the local food system is dominant. Recent studies suggest that on-farm food loss could be more severe than estimated before. Producers in some studies suggested that high cosmetic standards set by retailers and distributors lead to higher on-farm food loss rates than local marketing channels. Therefore, it is necessary to understand if it is true that producers selling through local marketing systems have lower food loss rates than producers selling through other marketing channels. We conducted a survey of fruit and vegetable producers in Quebec and Ontario about their food loss rates at farmgate, the composition of marketing channels, and other factors that potentially impact the on-farm food loss rate. We found out that, compared to local channels, selling more directly to retailers statistically significantly reduces the on-farm food loss rate, but the absolute value is quite small. Small-scale farms have lower on-farm food loss rates than larger farms. Processing on farm also significantly reduces food loss on the farm. This study suggests that local marketing channels may not necessarily mean a lower on-farm food loss rate and that selling more directly to retailers could reduce on-farm food loss. However, producers need to consider their own situation to take measures to reduce on-farm food loss without compromising their income and welfare.
520 $a Les pertes et le gaspillage alimentaires sont un probleme au Canada. La surproduction du produit agricole peut causer une baisse de la fertilite des terres, une deterioration de l'environnement durable et un gaspillage d'energie. En comparaison avec d'autres categories de produits agricoles, le taux de perte de fruits et legumes est beaucoup plus eleve, parc qu'ils ne peuvent pas etre stockes longtemps et sont faciles a perir. Comme les autres pays developpes, la plupart des aliments sont perdus au niveau de la vente au detail et de la consommation, ou les chercheurs ont tendance a accorder plus d'attention qu'aux autres etapes de la chaine d'approvisionnement, tandis que dans les pays en developpement, les pertes et le gaspillage alimentaires se produisent principalement au stade post-recolte, ou le systeme alimentaire local est dominant. Des etudes recentes suggerent que les pertes alimentaires a la ferme pourraient etre plus graves qu'on ne l'estimait auparavant. Dans certaines etudes, les producteurs ont suggere que les normes cosmetiques elevees etablies par les detaillants et les distributeurs entrainent un taux de pertes alimentaires a la ferme plus eleve que les canaux locaux. Par consequent, il est necessaire de comprendre s'il est vrai que les producteurs qui vendent par l'intermediaire de systemes de commercialisation locaux ont un taux de perte alimentaire inferieur a celui des producteurs qui vendent par d'autres circuits de commercialisation. Nous avons mene un sondage aupres des producteurs de fruits et legumes du Quebec et de l'Ontario sur leurs taux de pertes alimentaires a la ferme, la composition des circuits de commercialisation et d'autres facteurs susceptibles d'avoir une incidence sur le taux de perte d'aliments a la ferme. Nous decouvert que la vente au detail reduit de maniere statistiquement significative le taux de pertes alimentaires a la ferme, mais la valeur absolue est assez faible. Les petites exploitations agricoles ont un taux de pertes alimentaires a la ferme inferieur a celui des grandes exploitations. La transformation a la ferme reduit egalement considerablement les pertes alimentaires a la ferme. Une decouverte inattendue est que les fermes des femmes participantes ont des taux de perte de nourriture a la ferme plus faible que les fermes des hommes participants. Cette etude suggere que les canaux de commercialisation locaux ne signifient pas necessairement un taux de perte alimentaire plus faible a la ferme. Dans notre etude, vendre plus directement aux detaillants pourrait reduire les pertes alimentaires a la ferme. Cependant, les producteurs doivent tenir compte de leur propre situation pour prendre des mesures visant a reduire les pertes alimentaires a la ferme sans compromettre leur revenu et leur bien-etre.
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650 4 $a Food science. $3 3173303
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710 2 $a McGill University (Canada). $e degree granting institution. $3 3759190
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