東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The Brand Images of Coca-Cola and Pe...

Yilmaz, Emre,

Linked to FindBook

Google Book

Amazon

博客來

The Brand Images of Coca-Cola and Pepsi and Buying Motives of Cola Consumers: A Consumer Research Study = = Coca-cola ve Pepsi Imaji ve Kola Tuketi̇ci̇leri̇ni̇n Satin Alma Etkenleri̇ bi̇r Tuketi̇ci̇ Arastirmasi /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Brand Images of Coca-Cola and Pepsi and Buying Motives of Cola Consumers: A Consumer Research Study =/ Emre Yilmaz.
Reminder of title:	Coca-cola ve Pepsi Imaji ve Kola Tuketi̇ci̇leri̇ni̇n Satin Alma Etkenleri̇ bi̇r Tuketi̇ci̇ Arastirmasi /
Author:	Yilmaz, Emre,
Description:	1 electronic resource (64 pages)
Notes:	Source: Masters Abstracts International, Volume: 83-12.
Contained By:	Masters Abstracts International83-12.
Subject:	Purchasing. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29050462
ISBN:	9798426863507

The Brand Images of Coca-Cola and Pepsi and Buying Motives of Cola Consumers: A Consumer Research Study = = Coca-cola ve Pepsi Imaji ve Kola Tuketi̇ci̇leri̇ni̇n Satin Alma Etkenleri̇ bi̇r Tuketi̇ci̇ Arastirmasi /
Yilmaz, Emre,

The Brand Images of Coca-Cola and Pepsi and Buying Motives of Cola Consumers: A Consumer Research Study =Coca-cola ve Pepsi Imaji ve Kola Tuketi̇ci̇leri̇ni̇n Satin Alma Etkenleri̇ bi̇r Tuketi̇ci̇ Arastirmasi /Emre Yilmaz. - 1 electronic resource (64 pages)

Source: Masters Abstracts International, Volume: 83-12.

Cola is one of the heavily consumed products all over the world by almost every individual. Today there are two main competitors in the world to convince consumers to consume their brand; Coca-Cola and Pepsi. Both companies give a big importance to understand their consumers' needs behaviors and habits so as to satisfy their needs.Aim of this study is to present the current situation of the Turkish cola market, and identify the buying motives and the important factors in decision making process of consumers for cola product and the image of Coca-Cola and Pepsi brands so as to make some proposals that may help to improve the business from Coca-Cola Co.'s perspective.

English

ISBN: 9798426863507Subjects--Topical Terms:

652497
Purchasing.
Subjects--Index Terms:

Brand image

The Brand Images of Coca-Cola and Pepsi and Buying Motives of Cola Consumers: A Consumer Research Study = = Coca-cola ve Pepsi Imaji ve Kola Tuketi̇ci̇leri̇ni̇n Satin Alma Etkenleri̇ bi̇r Tuketi̇ci̇ Arastirmasi /
LDR:02905nmm a22004933i 4500 001 2436153
005 20251021112907.5
006 m o d
007 cr|nu||||||||
008 261011s1997 miu||||||m |||||||eng d
020 $a 9798426863507
035 $a (MiAaPQD)AAI29050462
035 $a (MiAaPQD)Bilkent_1169317972
035 $a AAI29050462
040 $a MiAaPQD $b eng $c MiAaPQD $e rda
100 1 $a Yilmaz, Emre, $e author. $3 3826720
245 1 0 $a The Brand Images of Coca-Cola and Pepsi and Buying Motives of Cola Consumers: A Consumer Research Study = $b Coca-cola ve Pepsi Imaji ve Kola Tuketi̇ci̇leri̇ni̇n Satin Alma Etkenleri̇ bi̇r Tuketi̇ci̇ Arastirmasi / $c Emre Yilmaz.
264 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 1997
300 $a 1 electronic resource (64 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 83-12.
500 $a Advisors: Ger, Guliz.
502 $b M.B.A $c Bilkent Universitesi (Turkey) $d 1997.
520 $a Cola is one of the heavily consumed products all over the world by almost every individual. Today there are two main competitors in the world to convince consumers to consume their brand; Coca-Cola and Pepsi. Both companies give a big importance to understand their consumers' needs behaviors and habits so as to satisfy their needs.Aim of this study is to present the current situation of the Turkish cola market, and identify the buying motives and the important factors in decision making process of consumers for cola product and the image of Coca-Cola and Pepsi brands so as to make some proposals that may help to improve the business from Coca-Cola Co.'s perspective.
520 $a Kola, dunya uzerinde hemen hemen her insan tarafindan oldukca cok tuketilen urunlerden bir tanesidir. Gunumuzde kendi markalarini tuketmesi icin tuketicileri ikna etmeye calisan baslica iki rakip vardir; Coca-Cola ve Pepsi. Iki sirket de tuketicilerinin isteklerini karsilayabilmek icin, onlarin ihtiyaclarini, davranislarini ve aliskanliklarini anlamaya buyuk onem verirler.Bu calismanin amaci, Turk kola pazarinin gunumuzdeki durumunu sunmak ve tuketicilerin kola satin alma etkenlerini, karar verme surecindeki etkili faktorleri ve Coca-Cola ve Pepsi'nin imajlarini bularak Coca-Cola sirketine, islerini ilerletebilecek oneriler sunmaktir.
546 $a English
590 $a School code: 1159
650 4 $a Purchasing. $3 652497
650 4 $a Decision making. $3 517204
650 4 $a Middle Eastern studies. $3 3168421
650 4 $a Near Eastern studies. $3 2122821
650 4 $a Business administration. $3 3168311
650 4 $a Social psychology. $3 520219
653 $a Brand image
653 $a Buying motives
653 $a Cola consumers
653 $a Consumer research
690 $a 0505
690 $a 0555
690 $a 0559
690 $a 0451
690 $a 0310
690 $a 0338
690 $a 0454
710 2 $a Bilkent Universitesi (Turkey). $e degree granting institution. $3 3767555
720 1 $a Ger, Guliz $e degree supervisor.
773 0 $t Masters Abstracts International $g 83-12.
790 $a 1159
791 $a M.B.A
792 $a 1997
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29050462