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The Use of Art for Branding Purposes...

Peck, Morgan,

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The Use of Art for Branding Purposes: A Study of Fashion and Art Collaborations by Louis Vuitton, Dior, and Lancel /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Use of Art for Branding Purposes: A Study of Fashion and Art Collaborations by Louis Vuitton, Dior, and Lancel // Morgan Peck.
作者:	Peck, Morgan,
面頁冊數:	1 electronic resource (70 pages)
附註:	Source: Masters Abstracts International, Volume: 78-06.
Contained By:	Masters Abstracts International78-06.
標題:	Fashion. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10187690
ISBN:	9781369337501

The Use of Art for Branding Purposes: A Study of Fashion and Art Collaborations by Louis Vuitton, Dior, and Lancel /
Peck, Morgan,

The Use of Art for Branding Purposes: A Study of Fashion and Art Collaborations by Louis Vuitton, Dior, and Lancel /Morgan Peck. - 1 electronic resource (70 pages)

Source: Masters Abstracts International, Volume: 78-06.

Over the past decade, collaborations between luxury fashion brands and artists have increased exponentially. Through a series of case studies focusing on the reestablishment attempts of historic brands, this thesis examines how fashion and art collaborations affected the luxury brand. This work studies the relationships of art, consumerism, and desire relative to contemporary artistic collaborations with luxury brands. Particular attention is given to the collaborations of Louis Vuitton with Takashi Murakami and Yayoi Kusama, Christian Dior with Anselm Reyle and Sterling Ruby, and Maison Lancel with Salvador Dali via the Daligramme Collection.

English

ISBN: 9781369337501Subjects--Topical Terms:

549143
Fashion.
Subjects--Index Terms:

Art

The Use of Art for Branding Purposes: A Study of Fashion and Art Collaborations by Louis Vuitton, Dior, and Lancel /
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245 1 0 $a The Use of Art for Branding Purposes: A Study of Fashion and Art Collaborations by Louis Vuitton, Dior, and Lancel / $c Morgan Peck.
264 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2016
300 $a 1 electronic resource (70 pages)
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500 $a Source: Masters Abstracts International, Volume: 78-06.
500 $a Publisher info.: Dissertation/Thesis.
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520 $a Over the past decade, collaborations between luxury fashion brands and artists have increased exponentially. Through a series of case studies focusing on the reestablishment attempts of historic brands, this thesis examines how fashion and art collaborations affected the luxury brand. This work studies the relationships of art, consumerism, and desire relative to contemporary artistic collaborations with luxury brands. Particular attention is given to the collaborations of Louis Vuitton with Takashi Murakami and Yayoi Kusama, Christian Dior with Anselm Reyle and Sterling Ruby, and Maison Lancel with Salvador Dali via the Daligramme Collection.
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590 $a School code: 1588
650 4 $a Fashion. $3 549143
650 4 $a Art history. $3 2122701
653 $a Art
653 $a Branding
653 $a Christian dior
653 $a Fashion
653 $a Lancel, Maison
690 $a 0200
690 $a 0377
710 2 $a Sotheby's Institute of Art - New York. $b Art Business. $e degree granting institution. $3 3820363
720 1 $a Kim, Kibum $e degree supervisor.
773 0 $t Masters Abstracts International $g 78-06.
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856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10187690