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The Pitch: Selling Baseball to Every...

Schauer, Lisi,

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The Pitch: Selling Baseball to Every Audience /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Pitch: Selling Baseball to Every Audience // Lisi Schauer.
Author:	Schauer, Lisi,
Description:	1 electronic resource (67 pages)
Notes:	Source: Masters Abstracts International, Volume: 86-11.
Contained By:	Masters Abstracts International86-11.
Subject:	Design. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=32000580
ISBN:	9798315730538

The Pitch: Selling Baseball to Every Audience /
Schauer, Lisi,

The Pitch: Selling Baseball to Every Audience /Lisi Schauer. - 1 electronic resource (67 pages)

Source: Masters Abstracts International, Volume: 86-11.

This press kit contains the creative work and written documentation of an interdisciplinary project that merges marketing analysis and speculative design. The work within is primarily focused on the sport of baseball and its potential to reach new audiences. The documentation of this project is organized into three sections.Inside Baseball contextualizes baseball's structure and history while examining the broader sports media landscape. This phase seeks to understand the role of narrative in sports culture and further explore alternative storytelling methods. Creative output for this phase includes data visualizations and experimental merchandise.Outside Baseball observes fan culture more generally, identifying case studies and mapping trends across the Internet, arts, and entertainment sectors. In this phase, modes of engaging with non-sports fandoms are applied to baseball directly with the intent of driving interest from those communities towards baseball. This section's creative output consists of interactive digital tools and content.Inside Outside Baseball combines learnings from the previous two sections with emerging technologies, speculative design, and design fiction. This section aims to simulate baseball as a standalone community and participatory activity that can exist without actual games. The creative output of this experiment was an artificial intelligence-generated baseball team with computer simulated games and nontraditional marketing strategies.

English

ISBN: 9798315730538Subjects--Topical Terms:

518875
Design.
Subjects--Index Terms:

Baseball

The Pitch: Selling Baseball to Every Audience /
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245 1 0 $a The Pitch: Selling Baseball to Every Audience / $c Lisi Schauer.
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500 $a Source: Masters Abstracts International, Volume: 86-11.
500 $a Advisors: Hwang, Gaia; Liebergesell, Alex; Livingstone, Jo.
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520 $a This press kit contains the creative work and written documentation of an interdisciplinary project that merges marketing analysis and speculative design. The work within is primarily focused on the sport of baseball and its potential to reach new audiences. The documentation of this project is organized into three sections.Inside Baseball contextualizes baseball's structure and history while examining the broader sports media landscape. This phase seeks to understand the role of narrative in sports culture and further explore alternative storytelling methods. Creative output for this phase includes data visualizations and experimental merchandise.Outside Baseball observes fan culture more generally, identifying case studies and mapping trends across the Internet, arts, and entertainment sectors. In this phase, modes of engaging with non-sports fandoms are applied to baseball directly with the intent of driving interest from those communities towards baseball. This section's creative output consists of interactive digital tools and content.Inside Outside Baseball combines learnings from the previous two sections with emerging technologies, speculative design, and design fiction. This section aims to simulate baseball as a standalone community and participatory activity that can exist without actual games. The creative output of this experiment was an artificial intelligence-generated baseball team with computer simulated games and nontraditional marketing strategies.
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650 4 $a Design. $3 518875
650 4 $a Communication. $3 524709
650 4 $a Sports management. $3 3423935
653 $a Baseball
653 $a Fan culture
653 $a Internet culture
653 $a Sports design
653 $a Sports marketing
653 $a Sports media
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710 2 $a Pratt Institute. $b Communications Design. $e degree granting institution. $3 3816076
720 1 $a Hwang, Gaia $e degree supervisor.
720 1 $a Liebergesell, Alex $e degree supervisor.
720 1 $a Livingstone, Jo $e degree supervisor.
773 0 $t Masters Abstracts International $g 86-11.
790 $a 1384
791 $a M.F.A.
792 $a 2025
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=32000580