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The Impact of Social Media Influence...

Meng, Babette,

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The Impact of Social Media Influencers on Contemporary Art Trends - A Comprehensive Analysis /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Impact of Social Media Influencers on Contemporary Art Trends - A Comprehensive Analysis // Babette Meng.
作者:	Meng, Babette,
面頁冊數:	1 electronic resource (82 pages)
附註:	Source: Masters Abstracts International, Volume: 86-11.
Contained By:	Masters Abstracts International86-11.
標題:	Arts management. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31936867
ISBN:	9798315748656

The Impact of Social Media Influencers on Contemporary Art Trends - A Comprehensive Analysis /
Meng, Babette,

The Impact of Social Media Influencers on Contemporary Art Trends - A Comprehensive Analysis /Babette Meng. - 1 electronic resource (82 pages)

Source: Masters Abstracts International, Volume: 86-11.

Social media have revolutionized the contemporary art market, how artists promote their work, how collectors initially find pieces, and how art is valued and sold. This study investigates the effects of social media on the art industry using a mixed methods approach consisting of qualitative case studies enabled by thematic analysis and quantitative survey with statistical correlation analysis. Key findings from this paper show that with social media, the artist's visibility is vastly increased, direct-to-collector sales are promoted, and dependence on traditional galleries is reduced. The study considers the position of art influencers in the process of art promotion, which is shifting its authority from traditional art critique to digital celebrities. However, there are still many concerns, such as quality, authenticity, and trends determined by algorithms. While social media gives access to art to large parts of society, it also brings new problems that include visibility biases and commercialization pressures, according to the findings. It offers insights into how the same can be done in the future of digital art marketing. It provides recommendations for artists, collectors and galleries to navigate this evolving landscape. The study's contribution includes the added review to the academic discourse on digital influence in the arts and future research directions, particularly the largely unknown consequences of social media on art's artistic authenticity and value.

English

ISBN: 9798315748656Subjects--Topical Terms:

3168382
Arts management.
Subjects--Index Terms:

Digital art marketing

The Impact of Social Media Influencers on Contemporary Art Trends - A Comprehensive Analysis /
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