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How Does Brand Identity Inform and D...

Guerra, Ilaria,

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How Does Brand Identity Inform and Drive Institutional Marketing? A Case Study on Alonzo King Lines Ballet /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	How Does Brand Identity Inform and Drive Institutional Marketing? A Case Study on Alonzo King Lines Ballet // Ilaria Guerra.
作者:	Guerra, Ilaria,
面頁冊數:	1 electronic resource (115 pages)
附註:	Source: Masters Abstracts International, Volume: 83-12.
Contained By:	Masters Abstracts International83-12.
標題:	Arts management. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29215384
ISBN:	9798819390030

How Does Brand Identity Inform and Drive Institutional Marketing? A Case Study on Alonzo King Lines Ballet /
Guerra, Ilaria,

How Does Brand Identity Inform and Drive Institutional Marketing? A Case Study on Alonzo King Lines Ballet /Ilaria Guerra. - 1 electronic resource (115 pages)

Source: Masters Abstracts International, Volume: 83-12.

This in-depth case study on Alonzo King LINES Ballet explores the factors that contribute to an organization's brand identity over time and how that informs and drives its marketing strategy. A review of the literature on identity, brand, image, and institutional marketing serves as the backdrop of this study, providing definitions and connecting themes for use in the data collection. Through interviews with past and current staff, as well as an analysis of archival material, a full picture of the organization's brand and institutional marketing strategy is depicted. This study serves as an example in the field of dance management of how one organization shaped its brand and marketed it over its forty-year history.

English

ISBN: 9798819390030Subjects--Topical Terms:

3168382
Arts management.
Subjects--Index Terms:

Alonzo King LINES Ballet

How Does Brand Identity Inform and Drive Institutional Marketing? A Case Study on Alonzo King Lines Ballet /
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520 $a This in-depth case study on Alonzo King LINES Ballet explores the factors that contribute to an organization's brand identity over time and how that informs and drives its marketing strategy. A review of the literature on identity, brand, image, and institutional marketing serves as the backdrop of this study, providing definitions and connecting themes for use in the data collection. Through interviews with past and current staff, as well as an analysis of archival material, a full picture of the organization's brand and institutional marketing strategy is depicted. This study serves as an example in the field of dance management of how one organization shaped its brand and marketed it over its forty-year history.
546 $a English
590 $a School code: 0065
650 4 $a Arts management. $3 3168382
653 $a Alonzo King LINES Ballet
653 $a Institutional marketing
653 $a Dance
653 $a Identity
653 $a Image
653 $a Marketing strategy
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690 $a 0338
710 2 $a Drexel University. $b Arts Administration and Museum Leadership (Westphal College of Media Arts and Design). $e degree granting institution. $3 3767595
720 1 $a Yau, Pamela $e degree supervisor.
773 0 $t Masters Abstracts International $g 83-12.
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