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Model Me Like One of Your Asian Girl...

Mai, Kristi Valerie,

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Model Me Like One of Your Asian Girls: The Role of Affective Attachments, Gendered Labor, and Race in VTubing /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Model Me Like One of Your Asian Girls: The Role of Affective Attachments, Gendered Labor, and Race in VTubing // Kristi Valerie Mai.
Author:	Mai, Kristi Valerie,
Description:	1 electronic resource (126 pages)
Notes:	Source: Masters Abstracts International, Volume: 86-12.
Contained By:	Masters Abstracts International86-12.
Subject:	Asian American studies. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=32114550
ISBN:	9798280758933

Model Me Like One of Your Asian Girls: The Role of Affective Attachments, Gendered Labor, and Race in VTubing /
Mai, Kristi Valerie,

Model Me Like One of Your Asian Girls: The Role of Affective Attachments, Gendered Labor, and Race in VTubing /Kristi Valerie Mai. - 1 electronic resource (126 pages)

Source: Masters Abstracts International, Volume: 86-12.

This mixed-methods thesis project investigates the politics of race and gender in the Virtual Youtuber (VTuber) community. Through semi-structured interviews with a VTuber named Haewon, visual analysis of VTuber models, and critical analysis of social media posts on Twitter, VODs on Youtube, and online web articles on VTubers, I argue that the racialization and commodification of racial identities present in the general VTubing community is obscured by notions of play and fantasy, which has racial and gendered implications on the ways that VTubers navigate digital platforms and labor online. Haewon the Heartstring is a Korean American female-identifying independent VTuber who produces content related to autonomous sensory meridian response (ASMR) and roleplaying, occasionally as part of the girlfriend experience (GFE), with some ties to lewd VTubing. A comparative analysis of Haewon's experiences with other female-identifying VTubers who have produced ASMR, GFE, and lewd content sheds light on how this niche of Vtubers engage in digital and intimate labor to produce emotional intimacy and affective ties with their viewers beyond physical space, leading to new community formations online. Digital platforms online also provide them with autonomy to determine the way that they labor online and create safety in ways not present through other forms of intimate labor. This thesis project emphasizes VTubing as an online phenomenon that cannot be separated from the material conditions that impact our daily lives and calls for critical attention to their supposed absence.

English

ISBN: 9798280758933Subjects--Topical Terms:

2122841
Asian American studies.
Subjects--Index Terms:

Affect

Model Me Like One of Your Asian Girls: The Role of Affective Attachments, Gendered Labor, and Race in VTubing /
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245 1 0 $a Model Me Like One of Your Asian Girls: The Role of Affective Attachments, Gendered Labor, and Race in VTubing / $c Kristi Valerie Mai.
264 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2025
300 $a 1 electronic resource (126 pages)
336 $a text $b txt $2 rdacontent
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500 $a Source: Masters Abstracts International, Volume: 86-12.
500 $a Advisors: Wang, Lee Ann S. Committee members: Matsumoto, Valerie J.; Chun, Jennifer Jeehae; Sung, Wendy.
502 $b M.A. $c University of California, Los Angeles $d 2025.
520 $a This mixed-methods thesis project investigates the politics of race and gender in the Virtual Youtuber (VTuber) community. Through semi-structured interviews with a VTuber named Haewon, visual analysis of VTuber models, and critical analysis of social media posts on Twitter, VODs on Youtube, and online web articles on VTubers, I argue that the racialization and commodification of racial identities present in the general VTubing community is obscured by notions of play and fantasy, which has racial and gendered implications on the ways that VTubers navigate digital platforms and labor online. Haewon the Heartstring is a Korean American female-identifying independent VTuber who produces content related to autonomous sensory meridian response (ASMR) and roleplaying, occasionally as part of the girlfriend experience (GFE), with some ties to lewd VTubing. A comparative analysis of Haewon's experiences with other female-identifying VTubers who have produced ASMR, GFE, and lewd content sheds light on how this niche of Vtubers engage in digital and intimate labor to produce emotional intimacy and affective ties with their viewers beyond physical space, leading to new community formations online. Digital platforms online also provide them with autonomy to determine the way that they labor online and create safety in ways not present through other forms of intimate labor. This thesis project emphasizes VTubing as an online phenomenon that cannot be separated from the material conditions that impact our daily lives and calls for critical attention to their supposed absence.
546 $a English
590 $a School code: 0031
650 4 $a Asian American studies. $3 2122841
650 4 $a Gender studies. $3 2122708
650 4 $a Sociology. $3 516174
650 4 $a Web studies. $3 2122754
653 $a Affect
653 $a Intimate labors
653 $a Platform economy
653 $a Racialized sexuality
653 $a Virtual Youtuber
690 $a 0343
690 $a 0733
690 $a 0646
690 $a 0626
710 2 $a University of California, Los Angeles. $b Asian American Studies 0100. $e degree granting institution. $3 3825800
720 1 $a Wang, Lee Ann S. $e degree supervisor.
773 0 $t Masters Abstracts International $g 86-12.
790 $a 0031
791 $a M.A.
792 $a 2025
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=32114550