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Business in Practice: Strategic Anal...

Held, Franz Anton,

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Business in Practice: Strategic Analysis and Personal Reflection on a Car Manufacturer´s Transition to Sustainability /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Business in Practice: Strategic Analysis and Personal Reflection on a Car Manufacturer´s Transition to Sustainability // Franz Anton Held.
Author:	Held, Franz Anton,
Description:	1 electronic resource (32 pages)
Notes:	Source: Masters Abstracts International, Volume: 86-10.
Contained By:	Masters Abstracts International86-10.
Subject:	Fines & penalties. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31972511
ISBN:	9798311945295

Business in Practice: Strategic Analysis and Personal Reflection on a Car Manufacturer´s Transition to Sustainability /
Held, Franz Anton,

Business in Practice: Strategic Analysis and Personal Reflection on a Car Manufacturer´s Transition to Sustainability /Franz Anton Held. - 1 electronic resource (32 pages)

Source: Masters Abstracts International, Volume: 86-10.

This dissertation analyses a fictive car manufacturer's performance during the Business in Practice (BiP) simulation at Nova School of Business and Economics, focusing on strategy, marketing, and finance. It highlights the need to align strategic goals with market demands, the importance of a clear positioning, and the role of financial management for sustainable growth. Additionally, it examines two team incidents: one involving communication and trust issues during a sales pitch preparation, and the other demonstrating how a desire for harmony stifled performance.

English

ISBN: 9798311945295Subjects--Topical Terms:

3560680
Fines & penalties.

Business in Practice: Strategic Analysis and Personal Reflection on a Car Manufacturer´s Transition to Sustainability /
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520 $a This dissertation analyses a fictive car manufacturer's performance during the Business in Practice (BiP) simulation at Nova School of Business and Economics, focusing on strategy, marketing, and finance. It highlights the need to align strategic goals with market demands, the importance of a clear positioning, and the role of financial management for sustainable growth. Additionally, it examines two team incidents: one involving communication and trust issues during a sales pitch preparation, and the other demonstrating how a desire for harmony stifled performance.
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650 4 $a Sustainability. $3 1029978
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773 0 $t Masters Abstracts International $g 86-10.
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