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Ejen Ali and Worldbuilding: The Case...

Umar Hakim, Mohd Hasri,

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Ejen Ali and Worldbuilding: The Case of Transmedia Production in Malaysian Animation Industry = = Ejen Ali dan Pembangunan Dunia Cerita: Kes Produksi Transmedia Dalam Industri Animasi Malaysia /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Ejen Ali and Worldbuilding: The Case of Transmedia Production in Malaysian Animation Industry =/ Mohd Hasri Umar Hakim.
其他題名:	Ejen Ali dan Pembangunan Dunia Cerita: Kes Produksi Transmedia Dalam Industri Animasi Malaysia /
作者:	Umar Hakim, Mohd Hasri,
面頁冊數:	1 electronic resource (301 pages)
附註:	Source: Dissertations Abstracts International, Volume: 86-10, Section: A.
Contained By:	Dissertations Abstracts International86-10A.
標題:	Computer & video games. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31957850
ISBN:	9798311939010

Ejen Ali and Worldbuilding: The Case of Transmedia Production in Malaysian Animation Industry = = Ejen Ali dan Pembangunan Dunia Cerita: Kes Produksi Transmedia Dalam Industri Animasi Malaysia /
Umar Hakim, Mohd Hasri,

Ejen Ali and Worldbuilding: The Case of Transmedia Production in Malaysian Animation Industry =Ejen Ali dan Pembangunan Dunia Cerita: Kes Produksi Transmedia Dalam Industri Animasi Malaysia /Mohd Hasri Umar Hakim. - 1 electronic resource (301 pages)

Source: Dissertations Abstracts International, Volume: 86-10, Section: A.

This study examines Ejen Alifranchise, a prominent Malaysian animation series, through the lens of transmedia storytelling and worldbuilding theories. Utilizing a qualitative case study approach, this research delves into how Wau Animation, the franchise's primary producer, orchestrates content across various media formats to extend the narrative universe of Ejen Ali. The study investigates the integration of diverse media platforms in narrative construction and the practical strategies employed by the production team to align theoretical frameworks with actual production practices. By focusing on the interplay between transmedia storytelling and worldbuilding, this research highlights the mechanisms through which Ejen Ali'sstoryworld is constructed and expanded. Furthermore, it situates these findings within the broader context of the Malaysian animation industry, offering insights into local practices and their contribution to the global understanding of transmedia narratives. Through interviews and content analysis, this study illustrates the exploratory and collaborative nature of worldbuilding implemented by Wau Animation in the development of Ejen Ali franchise as transmedia content. The findings of this study not only map the transmedia features of Ejen Alibut also bridges the gap between academic theory and industry practice, enhancing the clarity and relevance of transmedia studies within a Malaysian context.

English

ISBN: 9798311939010Subjects--Topical Terms:

3548317
Computer & video games.

Ejen Ali and Worldbuilding: The Case of Transmedia Production in Malaysian Animation Industry = = Ejen Ali dan Pembangunan Dunia Cerita: Kes Produksi Transmedia Dalam Industri Animasi Malaysia /
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520 $a This study examines Ejen Alifranchise, a prominent Malaysian animation series, through the lens of transmedia storytelling and worldbuilding theories. Utilizing a qualitative case study approach, this research delves into how Wau Animation, the franchise's primary producer, orchestrates content across various media formats to extend the narrative universe of Ejen Ali. The study investigates the integration of diverse media platforms in narrative construction and the practical strategies employed by the production team to align theoretical frameworks with actual production practices. By focusing on the interplay between transmedia storytelling and worldbuilding, this research highlights the mechanisms through which Ejen Ali'sstoryworld is constructed and expanded. Furthermore, it situates these findings within the broader context of the Malaysian animation industry, offering insights into local practices and their contribution to the global understanding of transmedia narratives. Through interviews and content analysis, this study illustrates the exploratory and collaborative nature of worldbuilding implemented by Wau Animation in the development of Ejen Ali franchise as transmedia content. The findings of this study not only map the transmedia features of Ejen Alibut also bridges the gap between academic theory and industry practice, enhancing the clarity and relevance of transmedia studies within a Malaysian context.
520 $a Kajian ini meneliti Ejen Ali iaitu siri animasi Malaysia yang terkenal, melalui lensa teori penceritaan transmedia dan pembangunan dunia cerita. Kajian ini menggunakan pendekatan kajian kes kualitatif. Penyelidikan ini juga mengkaji bagaimana Wau Animation, iaitu penerbit utama francais ini, mencipta dan menyusun kandungan merentasi pelbagai format media untuk memperluas alam naratif Ejen Ali. Seterusnya, kajian ini juga menyiasat integrasi pelbagai platform media dalam pembinaan naratif dan strategi praktikal yang digunakan oleh pasukan produksi untuk menyelaraskan kerangka teori dengan amalan produksi sebenar. Dengan menumpukan kepada interaksi antara penceritaan transmedia dan pembangunan dunia cerita, penyelidikan ini juga menyiasat mekanisme dunia cerita Ejen Alidibina dan diperluas. Selain itu, hasil kajian ini diletakkan dalam konteks industri animasi Malaysia. Selain itu, ia menawarkan maklumat mengenai amalan penceritaan transmedia oleh syarikat tempatan dan sumbangannya kepada pemahaman global tentang naratif transmedia. Melalui temu bual dan analisis kandungan, kajian ini menunjukkan bahawa strategi pembinaan dunia yang di buat oleh Wau Animation untuk francais Ejen Ali sebagai kandungan transmedia bersifat penerokaan dan kerjasama. Dapatan daripada kajian ini bukan sahaja menceritakan ciriciri transmedia Ejen Alitetapi juga merapatkan jurang antara teori akademik dan amalan industri, meningkatkan kejelasan dan relevansi kajian transmedia dalam konteks Malaysia.
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