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Individual-level Consumption Reducti...

Nejad, Shiva Ghorban,

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Individual-level Consumption Reduction for the Benefit of the Environment: Typology, Cognitive Biases, and Individual Differences /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Individual-level Consumption Reduction for the Benefit of the Environment: Typology, Cognitive Biases, and Individual Differences // Shiva Ghorban Nejad.
Author:	Nejad, Shiva Ghorban,
Description:	1 electronic resource (109 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 87-01, Section: B.
Contained By:	Dissertations Abstracts International87-01B.
Subject:	Personality traits. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=32146972
ISBN:	9798280729087

Individual-level Consumption Reduction for the Benefit of the Environment: Typology, Cognitive Biases, and Individual Differences /
Nejad, Shiva Ghorban,

Individual-level Consumption Reduction for the Benefit of the Environment: Typology, Cognitive Biases, and Individual Differences /Shiva Ghorban Nejad. - 1 electronic resource (109 pages)

Source: Dissertations Abstracts International, Volume: 87-01, Section: B.

There is a growing concern that the current green initiative and sustainable technologies may inadvertently fuel further consumerism. As such, individual-level consumption reduction is proposed to complement these efforts. In the current doctoral thesis, consumption reduction is defined as the voluntary consumption reduction by individuals to benefit the environment, including reductions in the acquisition, usage, and disposal phases of consumption, falling under the broader spectrum of pro-environmental behavior. However, the research on this specific approach remains fragmented and underdeveloped and there is a gap in understanding the underlying factors that influence individuals' intention to reduce consumption levels, for example the role of cognitive biases, or individual differences. Moreover, the fragmented nature of the concept of consumption reduction, the lack of a clear typology of individual-level consumption reduction practices, and absence of a comprehensive synthesis of the drivers and barriers of such behaviors highlight further areas for exploration. The current thesis addresses these gaps by identifying the factors influencing individual-level consumption reduction to benefit the environment.The thesis employs a multi-method approach across three papers. The first paper is designed as a factorial experiment (N=429), which empirically tests the influence of the selected cognitive biases (i.e., availability heuristics and herding bias) and selected individual differences (i.e., self-monitoring) on consumers' planned consumption reduction. The second paper is designed as a cross-sectional survey (N= 226). This paper empirically investigates the moderating effect of selected individual differences (i.e., need-for-evaluation, and self-referencing) on the link between the common predictors of consumers' intention to undertake consumption reduction (i.e., attitudes toward the behavior, subjective norms, and perceived behavioral control) and their intentions to undertake such practices through the lens of an extended Theory of Planned Behavior (TPB). The third paper is an integrative review, offering a clear typology of individual-level consumption reduction practices, synthesizing the primary drivers and barriers of consumer engagement in consumption reduction practices, and offering future research propositions to advance the knowledge in consumption reduction literature.This thesis contributes to consumption reduction literature by employing the combination of cognitive approach, trait approach (individual differences), and extended socio-psychological models such as the TPB to identify the factors influencing individuals' consumption reduction. It introduces a novel typology of reduction practices and provides a detailed synthesis of the factors encouraging or hindering consumers' engagement in consumption reduction practices. It further offers practical implications for policymakers and social marketers by suggesting moving beyond generic environmental messages and considering individuals' cognitive biases, unique differences, and various types of consumption reduction practices in encouraging consumers to reduce consumption. This tailored approach can more effectively encourage individual-level consumption reduction for the benefit of the environment.

English

ISBN: 9798280729087Subjects--Topical Terms:

3266730
Personality traits.
Subjects--Index Terms:

Cognitive biases

Individual-level Consumption Reduction for the Benefit of the Environment: Typology, Cognitive Biases, and Individual Differences /
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