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Examining YouTube's Influence on the...

Alsafari, Shuruq Hassan,

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Examining YouTube's Influence on the Promotion of Saudi Arabia's Tourism as a Travel Destination: Contact Analysis /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Examining YouTube's Influence on the Promotion of Saudi Arabia's Tourism as a Travel Destination: Contact Analysis // Shuruq Hassan Alsafari.
Author:	Alsafari, Shuruq Hassan,
Description:	1 electronic resource (76 pages)
Notes:	Source: Masters Abstracts International, Volume: 85-11.
Contained By:	Masters Abstracts International85-11.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31237070
ISBN:	9798382742090

Examining YouTube's Influence on the Promotion of Saudi Arabia's Tourism as a Travel Destination: Contact Analysis /
Alsafari, Shuruq Hassan,

Examining YouTube's Influence on the Promotion of Saudi Arabia's Tourism as a Travel Destination: Contact Analysis /Shuruq Hassan Alsafari. - 1 electronic resource (76 pages)

Source: Masters Abstracts International, Volume: 85-11.

This thesis explores YouTube's role in boosting tourism in Saudi Arabia, aligning with the Saudi Vision 2030 plan to revive the tourism sector and stimulate economic growth. It investigates how digital platforms, particularly YouTube, influence travelers' perceptions and choices. By analyzing YouTube videos promoting Saudi tourism, the study emphasizes the significance of cultural aspects like cuisine and hospitality in capturing viewer interest. It also highlights the diverse attractions showcased in the videos, contributing to Saudi Arabia's image as an attractive destination. Viewer comments underscore YouTube's effectiveness in inspiring travel and cultural engagement. Ultimately, the thesis supports Saudi Vision 2030 by leveraging digital platforms to showcase the country's cultural heritage and drive sustainable economic growth in tourism.

English

ISBN: 9798382742090Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Cultural heritage

Examining YouTube's Influence on the Promotion of Saudi Arabia's Tourism as a Travel Destination: Contact Analysis /
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520 $a This thesis explores YouTube's role in boosting tourism in Saudi Arabia, aligning with the Saudi Vision 2030 plan to revive the tourism sector and stimulate economic growth. It investigates how digital platforms, particularly YouTube, influence travelers' perceptions and choices. By analyzing YouTube videos promoting Saudi tourism, the study emphasizes the significance of cultural aspects like cuisine and hospitality in capturing viewer interest. It also highlights the diverse attractions showcased in the videos, contributing to Saudi Arabia's image as an attractive destination. Viewer comments underscore YouTube's effectiveness in inspiring travel and cultural engagement. Ultimately, the thesis supports Saudi Vision 2030 by leveraging digital platforms to showcase the country's cultural heritage and drive sustainable economic growth in tourism.
546 $a English
590 $a School code: 0248
650 4 $a Communication. $3 524709
650 4 $a Web studies. $3 2122754
650 4 $a Middle Eastern studies. $3 3168421
653 $a Cultural heritage
653 $a Economic growth
653 $a Social media influencers
653 $a Tourism
653 $a Vlogs
653 $a YouTube
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710 2 $a Wake Forest University. $b Communication. $e degree granting institution. $3 3822561
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