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How Museums Adopt Augmented Reality ...

Chiang, Tzu-Yi,

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How Museums Adopt Augmented Reality (AR) to Enhance Visitors' Experience /

Record Type:	Electronic resources : Monograph/item
Title/Author:	How Museums Adopt Augmented Reality (AR) to Enhance Visitors' Experience // Tzu-Yi Chiang.
Author:	Chiang, Tzu-Yi,
Description:	1 electronic resource (63 pages)
Notes:	Source: Masters Abstracts International, Volume: 85-12.
Contained By:	Masters Abstracts International85-12.
Subject:	Museum studies. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31236228
ISBN:	9798382867687

How Museums Adopt Augmented Reality (AR) to Enhance Visitors' Experience /
Chiang, Tzu-Yi,

How Museums Adopt Augmented Reality (AR) to Enhance Visitors' Experience /Tzu-Yi Chiang. - 1 electronic resource (63 pages)

Source: Masters Abstracts International, Volume: 85-12.

Museums play a pivotal role in enhancing and fostering visitors' knowledge, abilities, and thinking. In the past, people used to believe that the best way to acquire historical and ancient knowledge was by visiting museums. However, contemporary museums that solely focus on on-site attendance may seem outdated. Recent research indicates a decline in museum attendance compared to 2019, and even in the post-pandemic era, the visiting rates still remain below their pre-COVID figures. To comprehend the strategies museums employ in adapting to contemporary trends, I have chosen "Augmented Reality (AR)" as the research focus of my thesis paper. For this reason, I am conducting research to explore how museums apply AR to attract audiences. The purpose of this study is to analyze The Metropolitan Museum of Art and The Dali Museum, examining their motivations for adopting AR. Through examining their timeline of implementation, approaches to integrating AR, and the resulting impact on both the museum and visitors, the ultimate goal is to provide museums with a comprehensive evaluation framework to determine the viability and effectiveness of adopting AR technology. In addition, these findings may interest museum researchers and app designers, encouraging them to develop a broader range of AR applications to provoke a more engaging digital learning experience.

English

ISBN: 9798382867687Subjects--Topical Terms:

2122775
Museum studies.
Subjects--Index Terms:

Augmented Reality

How Museums Adopt Augmented Reality (AR) to Enhance Visitors' Experience /
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520 $a Museums play a pivotal role in enhancing and fostering visitors' knowledge, abilities, and thinking. In the past, people used to believe that the best way to acquire historical and ancient knowledge was by visiting museums. However, contemporary museums that solely focus on on-site attendance may seem outdated. Recent research indicates a decline in museum attendance compared to 2019, and even in the post-pandemic era, the visiting rates still remain below their pre-COVID figures. To comprehend the strategies museums employ in adapting to contemporary trends, I have chosen "Augmented Reality (AR)" as the research focus of my thesis paper. For this reason, I am conducting research to explore how museums apply AR to attract audiences. The purpose of this study is to analyze The Metropolitan Museum of Art and The Dali Museum, examining their motivations for adopting AR. Through examining their timeline of implementation, approaches to integrating AR, and the resulting impact on both the museum and visitors, the ultimate goal is to provide museums with a comprehensive evaluation framework to determine the viability and effectiveness of adopting AR technology. In addition, these findings may interest museum researchers and app designers, encouraging them to develop a broader range of AR applications to provoke a more engaging digital learning experience.
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590 $a School code: 1829
650 4 $a Museum studies. $3 2122775
650 4 $a Computer science. $3 523869
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653 $a Augmented Reality
653 $a Immersive exhibition
653 $a Museums
653 $a Visitors' experience
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