東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

How Cultural Change Shapes Consumers...

Hoff, Maren,

Linked to FindBook

Google Book

Amazon

博客來

How Cultural Change Shapes Consumers, Products, and Trends Over Time /

Record Type:	Electronic resources : Monograph/item
Title/Author:	How Cultural Change Shapes Consumers, Products, and Trends Over Time // Maren Hoff.
Author:	Hoff, Maren,
Description:	1 electronic resource (215 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 86-11, Section: B.
Contained By:	Dissertations Abstracts International86-11B.
Subject:	Home economics. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31994427
ISBN:	9798314889091

How Cultural Change Shapes Consumers, Products, and Trends Over Time /
Hoff, Maren,

How Cultural Change Shapes Consumers, Products, and Trends Over Time /Maren Hoff. - 1 electronic resource (215 pages)

Source: Dissertations Abstracts International, Volume: 86-11, Section: B.

This dissertation combines large-scale datasets with experimental methods to explore how cultural change shapes consumers, products, and trends over time. The first essay, The Asymmetry of Gender-fluid Trends, traces how cultural norms around gender expression have shifted over the past century, leading to a skewness in gender-fluid trends. I show that, over time, traditionally male tastes and styles (e.g., the name Blake and suit vests) are more likely to gain fluid connotations than traditionally female ones (e.g., the name Jamie and pearl necklaces). The adoption of these gender-fluid markers is primarily driven by women due to their higher awareness of male advantages and lower fear of negative evaluation. The second essay, Defining and Understanding Vintage in Consumption, explores how products gain symbolic value as 'vintage' over time. I identify three defining dimensions-moderately old, iconic, and scarce- and distinguish vintage from related constructs such as retro, secondhand, and antique. I further demonstrate that vintage generates personal, social, and environmental value for consumers. Finally, I outline ongoing work that examines consumer responses to aging representations, the motivations behind vintage consumption, and fashion comebacks. Together, my dissertation offers a unified perspective on how cultural change shapes consumers' identities, product meanings, and marketplace trends over time.

English

ISBN: 9798314889091Subjects--Topical Terms:

551902
Home economics.
Subjects--Index Terms:

Cultural change

How Cultural Change Shapes Consumers, Products, and Trends Over Time /
LDR:02910nmm a22004453i 4500 001 2432689
005 20250731101913.5
006 m o d
007 cr|nu||||||||
008 261011s2025 miu||||||m |||||||eng d
020 $a 9798314889091
035 $a (MiAaPQD)AAI31994427
035 $a AAI31994427
040 $a MiAaPQD $b eng $c MiAaPQD $e rda
100 1 $a Hoff, Maren, $e author. $3 3822008
245 1 0 $a How Cultural Change Shapes Consumers, Products, and Trends Over Time / $c Maren Hoff.
264 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2025
300 $a 1 electronic resource (215 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertations Abstracts International, Volume: 86-11, Section: B.
500 $a Advisors: Bellezza, Silvia Committee members: Morwitz, Vicki; Galinsky, Adam; Jerath, Kinshuk; Keinan, Anat.
502 $b Ph.D. $c Columbia University $d 2025.
520 $a This dissertation combines large-scale datasets with experimental methods to explore how cultural change shapes consumers, products, and trends over time. The first essay, The Asymmetry of Gender-fluid Trends, traces how cultural norms around gender expression have shifted over the past century, leading to a skewness in gender-fluid trends. I show that, over time, traditionally male tastes and styles (e.g., the name Blake and suit vests) are more likely to gain fluid connotations than traditionally female ones (e.g., the name Jamie and pearl necklaces). The adoption of these gender-fluid markers is primarily driven by women due to their higher awareness of male advantages and lower fear of negative evaluation. The second essay, Defining and Understanding Vintage in Consumption, explores how products gain symbolic value as 'vintage' over time. I identify three defining dimensions-moderately old, iconic, and scarce- and distinguish vintage from related constructs such as retro, secondhand, and antique. I further demonstrate that vintage generates personal, social, and environmental value for consumers. Finally, I outline ongoing work that examines consumer responses to aging representations, the motivations behind vintage consumption, and fashion comebacks. Together, my dissertation offers a unified perspective on how cultural change shapes consumers' identities, product meanings, and marketplace trends over time.
546 $a English
590 $a School code: 0054
650 4 $a Home economics. $3 551902
650 4 $a Cultural resources management. $3 2122774
650 4 $a Fashion. $3 549143
653 $a Cultural change
653 $a Gender-fluid markers
653 $a Negative evaluation
653 $a Motivations
653 $a Consumers' identities
690 $a 0338
690 $a 0200
690 $a 0436
690 $a 0386
710 2 $a Columbia University. $b Business. $e degree granting institution. $3 3818226
720 1 $a Bellezza, Silvia $e degree supervisor.
773 0 $t Dissertations Abstracts International $g 86-11B.
790 $a 0054
791 $a Ph.D.
792 $a 2025
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31994427