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Users Like You and Me : Understanding the User-Driven Data Economy from a Human-Centric Perspective /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Users Like You and Me : Understanding the User-Driven Data Economy from a Human-Centric Perspective // Martin D Mileros.
Author:	Mileros, Martin D.,
Description:	1 electronic resource (132 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 86-12, Section: A.
Contained By:	Dissertations Abstracts International86-12A.
Subject:	Innovations. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31959926
ISBN:	9798311949989

Users Like You and Me : Understanding the User-Driven Data Economy from a Human-Centric Perspective /
Mileros, Martin D.,

Users Like You and Me : Understanding the User-Driven Data Economy from a Human-Centric Perspective /Martin D Mileros. - 1 electronic resource (132 pages)

Source: Dissertations Abstracts International, Volume: 86-12, Section: A.

With over 5 billion social media users ("users") worldwide, digital platforms such as YouTube and Facebook have become an integral part of people's daily lives. Many of these platforms offer "free" services, such as entertainment and social interaction, but behind these services lies a complex economic, non-monetary exchange. A specific user group, referred to in this dissertation as zero-price users, trades personal resources such as time, attention, and data instead of money to use the "free" service. At the same time, another, more active user group plays a significant role: content creators. Content creators, and especially influencers, have assumed a central role in supplying platforms with original and engaging content. What unites these two types of users is that they both participate in a distributed value creation process based on the monetization of personal assets, which positions them as economic actors in an emerging user driven data economy.Many of the resources that users provide or exchange with other users can be utilized by platforms as economic assets. However, these resources are not perceived in the same way as traditional economic transactions. This lack of insight can lead to a range of future consequences and costs that may negatively impact users and diminish their well-being. The aim of this dissertation is therefore to explore social media users as active economic actors in the user-driven data economy from a human-centric perspective.The research is based on a combination of qualitative and quantitative methods. Surveys are used to study zero-price users and their engagement with "free" services. For content creators, in-depth interviews are conducted, as this group represents a significantly smaller population. The study stands out by adopting a human-centric perspective. In other words, it contributes knowledge focused on enhancing user well-being, rather than prioritizing growth and innovation as companies and organizations typically do.The results show that platform strategies, such as infinite scrolling and targeted advertising, can subtly influence user behavior and lead to various non-monetary costs. These may manifest as procrastination, reduced self-control and stress. For content creators, the pressure from algorithms and sponsors often shifts their focus from intrinsic motivation to external performance goals, which can hinder their creativity and stability over time. Additionally, they frequently face financial uncertainty and the need to continuously push their boundaries to produce original content. This growing pressure may lead influencers to take significant risks or expose their private lives and families. The study's observations highlight how the user-driven economy not only affects individuals but also reshape markets, culture, and behaviors.This dissertation deepens the understanding of the user-driven data economy and its implications for users by linking them to autonomy, core human values, and well-being. It also emphasizes the importance of increased transparency and ethical accountability from companies, as well as the need for users to reflect on their values, digital behaviors, and the consequences of their actions. As role models and cultural influencers, influencers specifically play a key role in shaping future norms, values, and societal trends. While this research provides a foundation for understanding this phenomenon, further studies are needed to identify additional non-monetary costs for users and develop tools and strategies that can enhance their ability to make more informed decisions regarding their current and future challenges.

English

ISBN: 9798311949989Subjects--Topical Terms:

754112
Innovations.

Users Like You and Me : Understanding the User-Driven Data Economy from a Human-Centric Perspective /
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520 $a With over 5 billion social media users ("users") worldwide, digital platforms such as YouTube and Facebook have become an integral part of people's daily lives. Many of these platforms offer "free" services, such as entertainment and social interaction, but behind these services lies a complex economic, non-monetary exchange. A specific user group, referred to in this dissertation as zero-price users, trades personal resources such as time, attention, and data instead of money to use the "free" service. At the same time, another, more active user group plays a significant role: content creators. Content creators, and especially influencers, have assumed a central role in supplying platforms with original and engaging content. What unites these two types of users is that they both participate in a distributed value creation process based on the monetization of personal assets, which positions them as economic actors in an emerging user driven data economy.Many of the resources that users provide or exchange with other users can be utilized by platforms as economic assets. However, these resources are not perceived in the same way as traditional economic transactions. This lack of insight can lead to a range of future consequences and costs that may negatively impact users and diminish their well-being. The aim of this dissertation is therefore to explore social media users as active economic actors in the user-driven data economy from a human-centric perspective.The research is based on a combination of qualitative and quantitative methods. Surveys are used to study zero-price users and their engagement with "free" services. For content creators, in-depth interviews are conducted, as this group represents a significantly smaller population. The study stands out by adopting a human-centric perspective. In other words, it contributes knowledge focused on enhancing user well-being, rather than prioritizing growth and innovation as companies and organizations typically do.The results show that platform strategies, such as infinite scrolling and targeted advertising, can subtly influence user behavior and lead to various non-monetary costs. These may manifest as procrastination, reduced self-control and stress. For content creators, the pressure from algorithms and sponsors often shifts their focus from intrinsic motivation to external performance goals, which can hinder their creativity and stability over time. Additionally, they frequently face financial uncertainty and the need to continuously push their boundaries to produce original content. This growing pressure may lead influencers to take significant risks or expose their private lives and families. The study's observations highlight how the user-driven economy not only affects individuals but also reshape markets, culture, and behaviors.This dissertation deepens the understanding of the user-driven data economy and its implications for users by linking them to autonomy, core human values, and well-being. It also emphasizes the importance of increased transparency and ethical accountability from companies, as well as the need for users to reflect on their values, digital behaviors, and the consequences of their actions. As role models and cultural influencers, influencers specifically play a key role in shaping future norms, values, and societal trends. While this research provides a foundation for understanding this phenomenon, further studies are needed to identify additional non-monetary costs for users and develop tools and strategies that can enhance their ability to make more informed decisions regarding their current and future challenges.
520 $a Med over fem miljarder anvandare av sociala medier (anvandare) varlden over sa har digitala plattformar (plattformar) sasom YouTube och Facebook blivit en naturlig del av manniskors vardag. Manga plattformar av detta slag erbjuder exempelvis "gratis" tjanster, sasom underhallning och social interaktion, men bakom dessa tjanster doljer sig ett komplext ekonomiskt ickemonetart utbyte. Till exempel byter en specifik anvandargrupp, som i denna avhandling benamns som nollprisanvandare, personliga resurser som tid, uppmarksamhet och data i stallet for pengar mot anvandande av plattformar. Samtidigt spelar ocksa en annan mer aktiv anvandargrupp en viktig roll, namligen innehallsskapare. Innehallsskapare och framst sa kallade influencers har fatt en central roll i att forse plattformarna med originellt och engagerande innehall. Det som forenar dessa tva typer av anvandare ar att de bada deltar i en distribuerad vardeskapandeprocess som baserar sig pa monetariseringen av personliga tillgangar, vilket i sin tur positionerar dem som ekonomiska aktorer i en framvaxande anvandardriven dataekonomi.Manga av de resurser som anvandarna tillhandahaller eller utbyter mellan andra anvandare kan nyttjas som ekonomiska tillgangar av plattformarna, vilket innebar att dessa resurser inte uppfattas pa samma satt som traditionella ekonomiska transaktioner. Denna bristande insyn kan leda till en rad framtida konsekvenser och kostnader som negativt paverkar anvandarna och deras overgripande valbefinnande. Syftet med denna avhandling ar darmed att belysa och fordjupa sig i den anvandardrivna dataekonomin samt att mer specifikt undersoka konsekvenserna for de tva centrala huvudanvandarna, nollprisanvandare och innehallsskapare.Forskningen baserar sig pa en kombination av kvalitativa och kvantitativa metoder, dar enkater anvands for att undersoka nollprisanvandare och deras anvandning av "gratis" tjanster. For innehallskapare sa anvands istallet djupintervjuer da dessa respondenter ar farre till antalet. Studien utmarker sig genom att anta ett manniskocentriskt perspektiv. Med andra ord sa bidrar studien med kunskap som kan leda till okat valbefinnande for den enskilde snarare an foretagsrelaterade aspekter som okad tillvaxt och innovation.Resultaten visar att plattformsstrategier, sasom obegransad scrollning och riktad reklam, subtilt kan paverka anvandares beteenden och leda till en rad icke-monetara kostnader, exempelvis prokrastinering, nedsatt sjalvkontroll och stress. For innehallsskapare medfor trycket fran algoritmer och sponsorer att deras fokus ofta forflyttas fran deras inre motivation till externa prestationsmal, vilket visar sig hamma kreativitet och stabilitet over tid. Dessutom star de ofta infor en ekonomisk osakerhet och behovet av att standigt tanja pa sina granser for att producera originellt innehall. Denna okade press kan leda till att influencers tar stora risker, eller exponerar sina privatliv och familjer. Studiens observationer belyser hur anvandardrivna ekonomier inte bara paverkar individer utan aven effekten pa marknader, kultur och beteende.Denna avhandling fordjupar forstaelsen for den anvandardrivna dataekonomin och dess konsekvenser for anvandare genom att koppla dem till autonomi, manniskors karnvarden och valbefinnande. Den betonar ocksa vikten av okad transparens och etiskt ansvar fran plattformsforetagens sida, samt vikten av att anvandare reflekterar over sina varderingar, digitala beteenden och konsekvenserna av sina handlingar. Som forebilder och kulturella paverkare spelar specifikt influencers en nyckelroll i att forma framtida normer, varderingar och samhallstrender. Aven om denna forskning ger en grund for att forsta detta fenomen, sa behovs vidare studier for att identifiera fler ickemonetara kostnader for anvandare samt nya verktyg och strategier som kan starka formagan att fatta mer informerade beslut kring nuvarande och framtida utmaningar.
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710 2 $a Linkopings Universitet (Sweden). $e degree granting institution. $3 3819068
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720 1 $a Forchheimer, Robert $e degree supervisor.
720 1 $a Lakemond, Nicolette $e degree supervisor.
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