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Communicating Veracity: The Impact o...

Blomberg, Matthew,

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Communicating Veracity: The Impact of Emotion and Multimodal Resources for Correcting Online Misinformation in Older Adults /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Communicating Veracity: The Impact of Emotion and Multimodal Resources for Correcting Online Misinformation in Older Adults // Matthew Blomberg.
作者:	Blomberg, Matthew,
面頁冊數:	1 electronic resource (145 pages)
附註:	Source: Dissertations Abstracts International, Volume: 84-03, Section: A.
Contained By:	Dissertations Abstracts International84-03A.
標題:	Journalism. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29318564
ISBN:	9798351416601

Communicating Veracity: The Impact of Emotion and Multimodal Resources for Correcting Online Misinformation in Older Adults /
Blomberg, Matthew,

Communicating Veracity: The Impact of Emotion and Multimodal Resources for Correcting Online Misinformation in Older Adults /Matthew Blomberg. - 1 electronic resource (145 pages)

Source: Dissertations Abstracts International, Volume: 84-03, Section: A.

This dissertation research project explored the impact of emotion (positive or negative) and presentational modality (text-only, multimodal, motion imbued styles) in correcting online misinformation for older adults. Using the theoretical foundation of the heuristic and systematic processing model, along with the emotion-based broaden and build and socioemotional selectivity theories, participants (N=302), in an online experiment, were exposed to social media misinformation rebuttals for two topics: that vaccines cause magnetism and COVID can be cured through the intake of vitamin supplements (such as Vitamin C or D). Results showcased the effectiveness of crafting positively framed misinformation corrections for the bolstering of message credibility within typically incongruent ideological groups, and in the use of motion within correctional content for the elevation of positive affect. Additionally, this study also exposed a link between medical mistrust and the perceived credibility toward vaccine and COVID-19 misinformation corrections, a reminder for health communication practitioners of the underlying political factors behind belief in health misinformation. Lastly, results from a thought-listing exercise displayed the prominence of heuristic thinking styles with rare exceptions for systematic processing spurned by skepticism and a desire to preserve original vaccination and COVID-19 beliefs. For scholars and practitioners, results, in general, point to a de facto reliance on heuristic cues in the evaluation of online information, with important considerations for systematic processing, and two, the use of positive affect in aiding the acceptance of misinformation corrections that may run counter to the beliefs of your target audience. This lends credibility to theories that prioritize the use of positive emotion for bolstering message reception and effectiveness for older adults.

English

ISBN: 9798351416601Subjects--Topical Terms:

576107
Journalism.
Subjects--Index Terms:

Corrections

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