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The Role of User Satisfaction in Con...

Mouhcine, Hatim Badr,

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The Role of User Satisfaction in Continuance Intention to Use Chatbots within the Technology Acceptance Model (TAM) = = Le Role de la Satisfaction des Utilisateurs Dans L'intention de Continuer a Utiliser les Chatbots Dans le Cadre du Modele D'acceptation Technologique (TAM) /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Role of User Satisfaction in Continuance Intention to Use Chatbots within the Technology Acceptance Model (TAM) =/ Hatim Badr Mouhcine.
其他題名:	Le Role de la Satisfaction des Utilisateurs Dans L'intention de Continuer a Utiliser les Chatbots Dans le Cadre du Modele D'acceptation Technologique (TAM) /
作者:	Mouhcine, Hatim Badr,
面頁冊數:	1 electronic resource (109 pages)
附註:	Source: Masters Abstracts International, Volume: 83-07.
Contained By:	Masters Abstracts International83-07.
標題:	Innovations. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28942191
ISBN:	9798762165105

The Role of User Satisfaction in Continuance Intention to Use Chatbots within the Technology Acceptance Model (TAM) = = Le Role de la Satisfaction des Utilisateurs Dans L'intention de Continuer a Utiliser les Chatbots Dans le Cadre du Modele D'acceptation Technologique (TAM) /
Mouhcine, Hatim Badr,

The Role of User Satisfaction in Continuance Intention to Use Chatbots within the Technology Acceptance Model (TAM) =Le Role de la Satisfaction des Utilisateurs Dans L'intention de Continuer a Utiliser les Chatbots Dans le Cadre du Modele D'acceptation Technologique (TAM) /Hatim Badr Mouhcine. - 1 electronic resource (109 pages)

Source: Masters Abstracts International, Volume: 83-07.

Gunumuzde insanlarin yasamlari giderek teknolojiye bagimli hale gelmistir. Dijital platformlarin ve sosyal aglarin hizla buyumesiyle birlikte teknolojideki gelismeler, genellikle sohbet robotlari olarak bilinen konusma araclari, musteri baglantilarini gelistirmek icin giderek daha populer bir pazarlama araci haline gelmektedir. Benimsemenin ilk asamasinin otesinde bu calisma, TAM'in yapisini kullanarak Fasli kullanicilarin sohbet robotu kullanmaya devam etme niyeti uzerindeki etkiyi analiz etmek icin yapilmistir. Calismanin temel amaci, kullanicilarin sohbet robotu hizmetlerinden memnuniyet duzeylerinin onemini incelemek ve kullanicilarin kullanima devam etme niyetinde nasil bir rol oynadigini belirlemektir. Fasli sohbet robotu kullanicilarina Fransizca dilinde bir anket gelistirilmis ve dagitilmistir . Hipotezler, Smart-PLS araciligiyla kismi en kucuk kareler yol modellemesi (PLS-PM) kullanilarak test edilmistir. Bulgular, kullanici memnuniyetinin devam etme niyetinin en guclu yordayicisi oldugunu ve TAM'in yapilari ile devam niyeti arasinda onemli bir rol oynadigini gostermistir.

English

ISBN: 9798762165105Subjects--Topical Terms:

754112
Innovations.

The Role of User Satisfaction in Continuance Intention to Use Chatbots within the Technology Acceptance Model (TAM) = = Le Role de la Satisfaction des Utilisateurs Dans L'intention de Continuer a Utiliser les Chatbots Dans le Cadre du Modele D'acceptation Technologique (TAM) /
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520 $a Gunumuzde insanlarin yasamlari giderek teknolojiye bagimli hale gelmistir. Dijital platformlarin ve sosyal aglarin hizla buyumesiyle birlikte teknolojideki gelismeler, genellikle sohbet robotlari olarak bilinen konusma araclari, musteri baglantilarini gelistirmek icin giderek daha populer bir pazarlama araci haline gelmektedir. Benimsemenin ilk asamasinin otesinde bu calisma, TAM'in yapisini kullanarak Fasli kullanicilarin sohbet robotu kullanmaya devam etme niyeti uzerindeki etkiyi analiz etmek icin yapilmistir. Calismanin temel amaci, kullanicilarin sohbet robotu hizmetlerinden memnuniyet duzeylerinin onemini incelemek ve kullanicilarin kullanima devam etme niyetinde nasil bir rol oynadigini belirlemektir. Fasli sohbet robotu kullanicilarina Fransizca dilinde bir anket gelistirilmis ve dagitilmistir . Hipotezler, Smart-PLS araciligiyla kismi en kucuk kareler yol modellemesi (PLS-PM) kullanilarak test edilmistir. Bulgular, kullanici memnuniyetinin devam etme niyetinin en guclu yordayicisi oldugunu ve TAM'in yapilari ile devam niyeti arasinda onemli bir rol oynadigini gostermistir.
520 $a Nowadays, people's lives have become increasingly reliant on technology. Along with the rapid growth of digital platforms and social networks, advancements in technology conversational agents, often known as chatbots, are increasingly becoming a popular marketing tool for improving customer connections. This research was conducted to analyze the effect of using TAM's construct beyond the first stage of adoption on Moroccan users' continuance intention to use chatbot. The main purpose of the study is to determine the importance of users' level of satisfaction with chatbot service and its role in the continuance intention of the users. A survey was developed in the French language and distributed to Moroccan chatbot users. The hypotheses were tested using the partial least squares path modeling (PLS-PM) via Smart-PLS. Findings showed that user satisfaction was the most powerful predictor of continuance intention, and it played an important role between TAM's constructs and continuance intention.
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