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Essays on Retail Operations /

Chen, Yao,

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Essays on Retail Operations /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Essays on Retail Operations // Yao Chen.
Author:	Chen, Yao,
Description:	1 electronic resource (105 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 86-04, Section: A.
Contained By:	Dissertations Abstracts International86-04A.
Subject:	Purchasing. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31621536
ISBN:	9798342135726

Essays on Retail Operations /
Chen, Yao,

Essays on Retail Operations /Yao Chen. - 1 electronic resource (105 pages)

Source: Dissertations Abstracts International, Volume: 86-04, Section: A.

This dissertation consists of three individual essays examining various aspects of retail operations. The first essay explores the strategic implementation of free in-store pickup services. Motivated by the rise of omni-channel strategies, it analytically models how a profit-maximizing retailer decides to adopt free ship-to-store services for online-exclusive products. The analysis reveals the effects on pricing, shipping fees, and customer behavior, as well as how these services attract foot traffic and boost in-store sales. Prescriptive models are provided to help retailers assess the potential value and customer response to ship-to-store services.The second essay investigates the impact of negative environmental, social, and governance (ESG) news coverage on brand sales at a major U.S. retailer. Using retail transaction data and firm-level ESG information, the study finds that negative ESG incidents significantly affect brand sales, with social and governance incidents harming sales, while environmental and cross-cutting issues may enhance them. The impact varies by brand and market-specific factors, providing actionable insights for managing risks associated with ESG violations.In the third essay examines the effect of Nike's controversial 2018 campaign with Colin Kaepernick on the sales of other sportswear brands at the same retailer. Using a unique transactional dataset, the study shows that Nike's political advocacy significantly reduces sales in the sportswear department compared to a control department. These findings highlight the influence of major brands' political positions on sales dynamics within brick-and-mortar stores. Collectively, these essays deepen the understanding of retail operations, ESG-related consumer behavior, and the implications of corporate political advocacy, offering valuable guidance for retailers navigating these complex dimensions.

English

ISBN: 9798342135726Subjects--Topical Terms:

652497
Purchasing.

Essays on Retail Operations /
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520 $a This dissertation consists of three individual essays examining various aspects of retail operations. The first essay explores the strategic implementation of free in-store pickup services. Motivated by the rise of omni-channel strategies, it analytically models how a profit-maximizing retailer decides to adopt free ship-to-store services for online-exclusive products. The analysis reveals the effects on pricing, shipping fees, and customer behavior, as well as how these services attract foot traffic and boost in-store sales. Prescriptive models are provided to help retailers assess the potential value and customer response to ship-to-store services.The second essay investigates the impact of negative environmental, social, and governance (ESG) news coverage on brand sales at a major U.S. retailer. Using retail transaction data and firm-level ESG information, the study finds that negative ESG incidents significantly affect brand sales, with social and governance incidents harming sales, while environmental and cross-cutting issues may enhance them. The impact varies by brand and market-specific factors, providing actionable insights for managing risks associated with ESG violations.In the third essay examines the effect of Nike's controversial 2018 campaign with Colin Kaepernick on the sales of other sportswear brands at the same retailer. Using a unique transactional dataset, the study shows that Nike's political advocacy significantly reduces sales in the sportswear department compared to a control department. These findings highlight the influence of major brands' political positions on sales dynamics within brick-and-mortar stores. Collectively, these essays deepen the understanding of retail operations, ESG-related consumer behavior, and the implications of corporate political advocacy, offering valuable guidance for retailers navigating these complex dimensions.
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