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Essays in Industrial Organization /

Yu, Chuan,

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Essays in Industrial Organization /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Essays in Industrial Organization // Chuan Yu.
作者:	Yu, Chuan,
面頁冊數:	1 electronic resource (258 pages)
附註:	Source: Dissertations Abstracts International, Volume: 86-03, Section: A.
Contained By:	Dissertations Abstracts International86-03A.
標題:	Prices. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31324648
ISBN:	9798384202349

Essays in Industrial Organization /
Yu, Chuan,

Essays in Industrial Organization /Chuan Yu. - 1 electronic resource (258 pages)

Source: Dissertations Abstracts International, Volume: 86-03, Section: A.

This dissertation examines the welfare effects of policies in online advertising, the movie industry, and the pharmaceutical market. By combining empirical analysis with structural modeling, it evaluates how these policies affect consumers and firms, identifies market imperfections, and assesses the potential for regulatory intervention to enhance social welfare. The first chapter investigates the welfare implications of sponsored product advertising on retail platforms like Amazon. The findings suggest that removing advertising could benefit consumers and sellers under a fixed commission rate by eliminating low-quality sponsored results and reducing prices, but would harm them if Amazon optimally adjusts the commission rate. The study recommends limiting sponsored positions rather than banning advertising altogether. The second chapter, co-authored with Luming Chen and Xuejie Yi, studies vertical integration in China's movie industry. The results indicate that vertical integration helps mitigate distortions from revenue-sharing contracts, but steers demand toward integrated movies. Overall, vertical integration increases consumer surplus with considerable heterogeneity across markets. The final chapter, co-authored with Shengmao Cao and Xuejie Yi, analyzes a competitive bidding program in China's pharmaceutical market. While the program successfully reduces prices, it raises concerns about distortions in drug choices. The study suggests that competitive bidding can enhance consumer welfare if the brand premium is deemed irrelevant to welfare considerations.

English

ISBN: 9798384202349Subjects--Topical Terms:

652651
Prices.

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