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A Parasocial Approach to Community I...

Mihailova, Teodora Mihailova,

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A Parasocial Approach to Community Involvement: Developing and Assessing a Measure of Parasocial Community Ties for Members of Online Communities /

Record Type:	Electronic resources : Monograph/item
Title/Author:	A Parasocial Approach to Community Involvement: Developing and Assessing a Measure of Parasocial Community Ties for Members of Online Communities // Teodora Mihailova Mihailova.
Author:	Mihailova, Teodora Mihailova,
Description:	1 electronic resource (228 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 85-03, Section: A.
Contained By:	Dissertations Abstracts International85-03A.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30575664
ISBN:	9798380313834

A Parasocial Approach to Community Involvement: Developing and Assessing a Measure of Parasocial Community Ties for Members of Online Communities /
Mihailova, Teodora Mihailova,

A Parasocial Approach to Community Involvement: Developing and Assessing a Measure of Parasocial Community Ties for Members of Online Communities /Teodora Mihailova Mihailova. - 1 electronic resource (228 pages)

Source: Dissertations Abstracts International, Volume: 85-03, Section: A.

This research sought to develop and test a measure for parasocial community ties to online communities. A deep dive into the research areas of online communities and parasocial phenomena were used to develop theoretically derived subcomponents for the measure. An initial measure was put together using a combination of adapted parasocial relationship items and newly written items. The measure was refined using qualitative focus group feedback and then tested using two rounds of quantitative data, one for exploring and determining its factor structure, and another for assessing and proposing improvements to the factor structure model from the previous study. Hypothesis testing and exploring factor correlations supported the conceptualization of PCT as a parasocial phenomenon. The current work also set forth suggestions for further development of some subscales to remedy existing flaws. The introduction of PCT as a concept makes theoretical contributions to the parasocial literature (by providing proof of concept for a parasocial relationship with a collective, rather than an individual) and common bond vs. common identity theory (by suggesting parasocial community ties as a potential third orthogonal dimension of motivations for online community use). The proposed scale and its future subscale extensions offer to make contributions to the online community literature by comparing the degrees to which members of online communities are driven by social intentions when compared to enjoying the parasocial fantasy of hypothetical connections with others.

English

ISBN: 9798380313834Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Online communities

A Parasocial Approach to Community Involvement: Developing and Assessing a Measure of Parasocial Community Ties for Members of Online Communities /
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245 1 2 $a A Parasocial Approach to Community Involvement: Developing and Assessing a Measure of Parasocial Community Ties for Members of Online Communities / $c Teodora Mihailova Mihailova.
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500 $a Advisors: Hall, Jeffrey A. Committee members: Muddiman, Ashley; Piercy, Cameron; Vu, Hong; Watts, Judy.
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520 $a This research sought to develop and test a measure for parasocial community ties to online communities. A deep dive into the research areas of online communities and parasocial phenomena were used to develop theoretically derived subcomponents for the measure. An initial measure was put together using a combination of adapted parasocial relationship items and newly written items. The measure was refined using qualitative focus group feedback and then tested using two rounds of quantitative data, one for exploring and determining its factor structure, and another for assessing and proposing improvements to the factor structure model from the previous study. Hypothesis testing and exploring factor correlations supported the conceptualization of PCT as a parasocial phenomenon. The current work also set forth suggestions for further development of some subscales to remedy existing flaws. The introduction of PCT as a concept makes theoretical contributions to the parasocial literature (by providing proof of concept for a parasocial relationship with a collective, rather than an individual) and common bond vs. common identity theory (by suggesting parasocial community ties as a potential third orthogonal dimension of motivations for online community use). The proposed scale and its future subscale extensions offer to make contributions to the online community literature by comparing the degrees to which members of online communities are driven by social intentions when compared to enjoying the parasocial fantasy of hypothetical connections with others.
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653 $a Parasocial relationships
653 $a Parasocial literature
653 $a Social intentions
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710 2 $a University of Kansas. $b Communication Studies. $e degree granting institution. $3 3821511
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