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Cyber-Social Interaction: Ghanaian P...

Mattson, Benedictus,

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Cyber-Social Interaction: Ghanaian Popular Dance in the "Shifting Virtual Cypher" - Instagram /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Cyber-Social Interaction: Ghanaian Popular Dance in the "Shifting Virtual Cypher" - Instagram // Benedictus Mattson.
Author:	Mattson, Benedictus,
Description:	1 electronic resource (235 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 86-04, Section: B.
Contained By:	Dissertations Abstracts International86-04B.
Subject:	Socioeconomic factors. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31580765
ISBN:	9798342133869

Cyber-Social Interaction: Ghanaian Popular Dance in the "Shifting Virtual Cypher" - Instagram /
Mattson, Benedictus,

Cyber-Social Interaction: Ghanaian Popular Dance in the "Shifting Virtual Cypher" - Instagram /Benedictus Mattson. - 1 electronic resource (235 pages)

Source: Dissertations Abstracts International, Volume: 86-04, Section: B.

Azonto dance, an expressive popular dance originating in Accra-Ghana in the early 2000s has achieved global recognition particularly due to its constant presence on social media. Due to Ghanaian youths' neglect and marginalization and the constant control of mainstream media by the governmental and social elites, social media, and in particular, Instagram, has become an alternative platform for young people to explore to promote their crafts. I argue that this shift from performing Azonto dance in pubs, street corners, and other in-person cypher grounds to disseminating through virtual spaces has engendered profound choreographic transformations to the dance as well as complicated the economic conditions of deprived young Azonto dancers. This interdisciplinary research thus is a unique attempt to investigate these transformations that have occurred between 2017 to 2023, a phenomenon I explore through the productive conversations between critical globalization theory, mediatization and practice theory. My research methodology is a combination of digital ethnography and in-person participation, observations, and interviews, whilst my decade long experience in performing and teaching Azonto dance has informed my analysis of data. One of the major findings of my dissertation is how the activities of Azonto dancers on Instagram have facilitated the transformation of the Azonto dance cypher. I hence theorize the "Shifting Virtual Cypher" as way of conceptualizing how the Azonto dance cypher has changed over time. I conclude that although Azonto has gained worldwide recognition and may have enhanced youths' economic conditions, it is crucial to be aware of the larger impact of the adverse effects of this extreme popularity.

English

ISBN: 9798342133869Subjects--Topical Terms:

3435444
Socioeconomic factors.

Cyber-Social Interaction: Ghanaian Popular Dance in the "Shifting Virtual Cypher" - Instagram /
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520 $a Azonto dance, an expressive popular dance originating in Accra-Ghana in the early 2000s has achieved global recognition particularly due to its constant presence on social media. Due to Ghanaian youths' neglect and marginalization and the constant control of mainstream media by the governmental and social elites, social media, and in particular, Instagram, has become an alternative platform for young people to explore to promote their crafts. I argue that this shift from performing Azonto dance in pubs, street corners, and other in-person cypher grounds to disseminating through virtual spaces has engendered profound choreographic transformations to the dance as well as complicated the economic conditions of deprived young Azonto dancers. This interdisciplinary research thus is a unique attempt to investigate these transformations that have occurred between 2017 to 2023, a phenomenon I explore through the productive conversations between critical globalization theory, mediatization and practice theory. My research methodology is a combination of digital ethnography and in-person participation, observations, and interviews, whilst my decade long experience in performing and teaching Azonto dance has informed my analysis of data. One of the major findings of my dissertation is how the activities of Azonto dancers on Instagram have facilitated the transformation of the Azonto dance cypher. I hence theorize the "Shifting Virtual Cypher" as way of conceptualizing how the Azonto dance cypher has changed over time. I conclude that although Azonto has gained worldwide recognition and may have enhanced youths' economic conditions, it is crucial to be aware of the larger impact of the adverse effects of this extreme popularity.
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