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Relationship Among Social Media, Com...

Wright, Shamus,

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Relationship Among Social Media, Commercial Real Estate Type, and Real-Estate Funding Success: Quantitative Correlational Study /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Relationship Among Social Media, Commercial Real Estate Type, and Real-Estate Funding Success: Quantitative Correlational Study // Shamus Wright.
Author:	Wright, Shamus,
Description:	1 electronic resource (145 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 84-10, Section: A.
Contained By:	Dissertations Abstracts International84-10A.
Subject:	Mass communications. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30318462
ISBN:	9798379414740

Relationship Among Social Media, Commercial Real Estate Type, and Real-Estate Funding Success: Quantitative Correlational Study /
Wright, Shamus,

Relationship Among Social Media, Commercial Real Estate Type, and Real-Estate Funding Success: Quantitative Correlational Study /Shamus Wright. - 1 electronic resource (145 pages)

Source: Dissertations Abstracts International, Volume: 84-10, Section: A.

Social media has transformed how businesses provide services, communicate with shareholders, and market products. The problem is the difficulty in measuring social media's impact on funding success for commercial real estate projects. The purpose of this study was to examine what relationship exists between social media marketing platforms type, commercial real estate development, and funding degree of success for real estate developers to address securing enough funds, stalled projects, and cost overruns that reduce their market share and profitability. This study employed a correlational design and statistical techniques to investigate the association among commercial real estate, social media platforms or types, and the degree of funding success. A survey was designed to gather information on the type of social media platforms used to submit for a financial loan package, the category of commercial real estate (office buildings, rentals, shopping centers, etc.), and the degree of success in funding. The findings identified that social media, precisely Facebook, leads to a high level of success in funding. The results indicated the social media platform Facebook could be used to increase the likelihood of funding success. Commercial real estate leaders may use this study's findings to learn from the identification of the relationship between social media platforms and their impact on funding success. The study findings provided stakeholders with valuable information on which real estate category (office buildings, rentals, shopping centers) attracts more funding through social media.

English

ISBN: 9798379414740Subjects--Topical Terms:

3422380
Mass communications.
Subjects--Index Terms:

Commercial real estate

Relationship Among Social Media, Commercial Real Estate Type, and Real-Estate Funding Success: Quantitative Correlational Study /
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520 $a Social media has transformed how businesses provide services, communicate with shareholders, and market products. The problem is the difficulty in measuring social media's impact on funding success for commercial real estate projects. The purpose of this study was to examine what relationship exists between social media marketing platforms type, commercial real estate development, and funding degree of success for real estate developers to address securing enough funds, stalled projects, and cost overruns that reduce their market share and profitability. This study employed a correlational design and statistical techniques to investigate the association among commercial real estate, social media platforms or types, and the degree of funding success. A survey was designed to gather information on the type of social media platforms used to submit for a financial loan package, the category of commercial real estate (office buildings, rentals, shopping centers, etc.), and the degree of success in funding. The findings identified that social media, precisely Facebook, leads to a high level of success in funding. The results indicated the social media platform Facebook could be used to increase the likelihood of funding success. Commercial real estate leaders may use this study's findings to learn from the identification of the relationship between social media platforms and their impact on funding success. The study findings provided stakeholders with valuable information on which real estate category (office buildings, rentals, shopping centers) attracts more funding through social media.
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650 4 $a Finance. $3 542899
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653 $a Finance
653 $a Real estate development
653 $a Social media
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