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Beauty Tech: How Can Technology Make...

Monteirinho, Marta Miguel Pinto,

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Beauty Tech: How Can Technology Make a Change, Creating a More Inclusive Business Model /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Beauty Tech: How Can Technology Make a Change, Creating a More Inclusive Business Model // Marta Miguel Pinto Monteirinho.
作者:	Monteirinho, Marta Miguel Pinto,
面頁冊數:	1 electronic resource (127 pages)
附註:	Source: Masters Abstracts International, Volume: 86-03.
Contained By:	Masters Abstracts International86-03.
標題:	Innovations. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31343566
ISBN:	9798384265344

Beauty Tech: How Can Technology Make a Change, Creating a More Inclusive Business Model /
Monteirinho, Marta Miguel Pinto,

Beauty Tech: How Can Technology Make a Change, Creating a More Inclusive Business Model /Marta Miguel Pinto Monteirinho. - 1 electronic resource (127 pages)

Source: Masters Abstracts International, Volume: 86-03.

A growth in cutting-edge technologies has enabled beauty brands to launch disruptive experiences. Understanding how beauty merges with technology, the present Work Project dives into the Beauty Tech field through the lens of inclusion, sustainability and consumer behavior. Likewise, a quantitative analysis was conducted on consumers aiming to comprehend their behavior, as well as a qualitative analysis towards qualified professionals within these areas. The findings clearly evidence the differences between the beauty market segments - Mass Market, Active Cosmetics, Luxury Beauty and Professional Products, as proposed by the authors -, and the way each of these segments, with their specifications, can take advantage of technology to build an inclusive, sustainable and consumer-friendly business model.

English

ISBN: 9798384265344Subjects--Topical Terms:

754112
Innovations.

Beauty Tech: How Can Technology Make a Change, Creating a More Inclusive Business Model /
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