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Have You Seen This: A Documentary Mi...

Morales, Nikai,

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Have You Seen This: A Documentary Mixed-Methods Exploration Into Social Media Virality /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Have You Seen This: A Documentary Mixed-Methods Exploration Into Social Media Virality // Nikai Morales.
作者:	Morales, Nikai,
面頁冊數:	1 electronic resource (57 pages)
附註:	Source: Masters Abstracts International, Volume: 85-01.
Contained By:	Masters Abstracts International85-01.
標題:	Communication. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30493771
ISBN:	9798379782948

Have You Seen This: A Documentary Mixed-Methods Exploration Into Social Media Virality /
Morales, Nikai,

Have You Seen This: A Documentary Mixed-Methods Exploration Into Social Media Virality /Nikai Morales. - 1 electronic resource (57 pages)

Source: Masters Abstracts International, Volume: 85-01.

This study aimed to explore whether young adults use the motivations described in uses and gratifications theory to decide whether to engage with viral media. Participants responded to questions involving social media behaviors, media credibility, and perceptions of social media virality. They were then exposed to one of two clips involving people who have positive and negative experiences with social media virality. After exposure, respondents completed additional questions to gauge any changes in perceptions of social media virality. This research revealed that respondents agreed with some statements involving the selected uses and gratifications motivations. This study also revealed that respondents who saw the positive viral experience video agreed more with some beliefs about social media virality in comparison to the respondents who saw the negative video.

English

ISBN: 9798379782948Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Internet fame

Have You Seen This: A Documentary Mixed-Methods Exploration Into Social Media Virality /
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