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Experimental investigation of effect...

Yegiyan, Narine S.,

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Experimental investigation of effects of motivational activation on resource allocation and memory for central and peripheral detail of television messages /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Experimental investigation of effects of motivational activation on resource allocation and memory for central and peripheral detail of television messages // Narine S Yegiyan.
作者:	Yegiyan, Narine S.,
面頁冊數:	1 electronic resource (182 pages)
附註:	Source: Dissertations Abstracts International, Volume: 70-09, Section: A.
Contained By:	Dissertations Abstracts International70-09A.
標題:	Cognitive psychology. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3324536
ISBN:	9780549755876

Experimental investigation of effects of motivational activation on resource allocation and memory for central and peripheral detail of television messages /
Yegiyan, Narine S.,

Experimental investigation of effects of motivational activation on resource allocation and memory for central and peripheral detail of television messages /Narine S Yegiyan. - 1 electronic resource (182 pages)

Source: Dissertations Abstracts International, Volume: 70-09, Section: A.

The purpose of this study was to further investigate how emotion guides memory. The study had two primary goals. The first was to examine the effects of activation in the appetitive and aversive motivational systems on the allocation of cognitive resources to encoding and storage of information central to the message. The second goal was to explore how appetitive and aversive activation influence how much of the detail in a message is accurately encoded, and stored. Two experiments were conducted. The first involved static pictures, the second used movie clips as stimuli. Secondary task reaction time response (STRT), recognition memory, and cued recall tests were used as indicators of resource allocation, encoding, and storage respectively. Results support the primary hypothesis that the type (appetitive or aversive) and intensity of motivational activation elicited by emotional messages predicts how limited cognitive resources are allocated to encoding and storing of the motivationally relevant information. Results also show that the amount of detail encoded and stored depends on the level of motivational activation. The findings are also favoring assumption of higher degree of protection for central detail. As expected, there was an earlier overload for negative messages compared to positive messages which was more pronounced for peripheral rather than central details. In 4 out of 4 cases when the test of this assumption was possible for peripheral detail encoding and storage across both experiments negative detail overload started earlier compared to positive. The difference was less pronounced for central details. Negative central detail recognition reached the overload point faster than positive only in Experiment 1. There were no differences in the time of overload for central detail encoding in experiment two and central detail storage for both studies. These findings reveal a remarkable hierarchy that is consistent with the motivational perspective on cognition and suggests that as arousing content increases the organism gives up on encoding and storage for peripheral negative detail first followed by peripheral positive detail, which is followed by central negative and then central positive detail.

English

ISBN: 9780549755876Subjects--Topical Terms:

523881
Cognitive psychology.
Subjects--Index Terms:

Cognitive processing

Experimental investigation of effects of motivational activation on resource allocation and memory for central and peripheral detail of television messages /
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520 $a The purpose of this study was to further investigate how emotion guides memory. The study had two primary goals. The first was to examine the effects of activation in the appetitive and aversive motivational systems on the allocation of cognitive resources to encoding and storage of information central to the message. The second goal was to explore how appetitive and aversive activation influence how much of the detail in a message is accurately encoded, and stored. Two experiments were conducted. The first involved static pictures, the second used movie clips as stimuli. Secondary task reaction time response (STRT), recognition memory, and cued recall tests were used as indicators of resource allocation, encoding, and storage respectively. Results support the primary hypothesis that the type (appetitive or aversive) and intensity of motivational activation elicited by emotional messages predicts how limited cognitive resources are allocated to encoding and storing of the motivationally relevant information. Results also show that the amount of detail encoded and stored depends on the level of motivational activation. The findings are also favoring assumption of higher degree of protection for central detail. As expected, there was an earlier overload for negative messages compared to positive messages which was more pronounced for peripheral rather than central details. In 4 out of 4 cases when the test of this assumption was possible for peripheral detail encoding and storage across both experiments negative detail overload started earlier compared to positive. The difference was less pronounced for central details. Negative central detail recognition reached the overload point faster than positive only in Experiment 1. There were no differences in the time of overload for central detail encoding in experiment two and central detail storage for both studies. These findings reveal a remarkable hierarchy that is consistent with the motivational perspective on cognition and suggests that as arousing content increases the organism gives up on encoding and storage for peripheral negative detail first followed by peripheral positive detail, which is followed by central negative and then central positive detail.
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