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How Consumers Prioritize Their Own (...

Somasundaram, Pooja Lakshmi,

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How Consumers Prioritize Their Own (And Others') Time for Well-Being /

Record Type:	Electronic resources : Monograph/item
Title/Author:	How Consumers Prioritize Their Own (And Others') Time for Well-Being // Pooja Lakshmi Somasundaram.
Author:	Somasundaram, Pooja Lakshmi,
Description:	1 electronic resource (152 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 86-01, Section: B.
Contained By:	Dissertations Abstracts International86-01B.
Subject:	Psychology. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31329035
ISBN:	9798383184936

How Consumers Prioritize Their Own (And Others') Time for Well-Being /
Somasundaram, Pooja Lakshmi,

How Consumers Prioritize Their Own (And Others') Time for Well-Being /Pooja Lakshmi Somasundaram. - 1 electronic resource (152 pages)

Source: Dissertations Abstracts International, Volume: 86-01, Section: B.

From mobile meditation apps to workplace and university-sponsored wellness programs, there are reminders at every corner of life for consumers to prioritize their well-being. This emphasis on well-being is reflected in the multi-trillion-dollar wellness industry, which has been identified as one of the fastest growing industries in the marketplace. Yet, despite this broad emphasis on wellness, many consumers are struggling with their physical and/or mental health, resulting in a global mental health epidemic and substantial economic impact. Accordingly, marketing scholars have encouraged researchers to identify ways of motivating consumers to spend their time on activities that improve life satisfaction and happiness. This dissertation examines two common suggestions for enhancing consumer well-being: engaging in self-care activities (Essay 1) and "outsourcing" tasks to save time (Essay 2). Essay 1 demonstrates that consumers (mistakenly) perceive self-care as a relatively more indulgent use of their own versus others' time, which causes them to prioritize it less for themselves. This effect is documented across one pilot study featuring secondary data and six preregistered experiments with various self-care activities and incentive-compatible choices. Additionally, this research demonstrates that the differential self-care prioritization effect does not extend to other uses of time (e.g., leisure, work) and identifies theoretically-relevant boundary conditions. Essay 2 demonstrates that, while outsourcing tasks can enhance consumers' well-being, consumers feel more embarrassed and, thus, less comfortable disclosing that they have outsourced a task rather than completed it themselves. This effect is documented across five preregistered experiments and is most pronounced among tasks that require lower levels of skill and that are typically completed independently. And although consumers are generally more likely to leave online reviews of services that are anonymous rather than publicly connected to their name, anonymity is especially likely to encourage people to leave a review of a service that is otherwise one they would be hesitant to admit using. Overall, this dissertation contributes to the literatures on time perception and consumer well-being. Additionally, this dissertation provides practical implications for marketers and employers who offer well-being resources, as well as insights for consumers seeking to prioritize their own well-being and live happier lives.

English

ISBN: 9798383184936Subjects--Topical Terms:

519075
Psychology.
Subjects--Index Terms:

Efforts

How Consumers Prioritize Their Own (And Others') Time for Well-Being /
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520 $a From mobile meditation apps to workplace and university-sponsored wellness programs, there are reminders at every corner of life for consumers to prioritize their well-being. This emphasis on well-being is reflected in the multi-trillion-dollar wellness industry, which has been identified as one of the fastest growing industries in the marketplace. Yet, despite this broad emphasis on wellness, many consumers are struggling with their physical and/or mental health, resulting in a global mental health epidemic and substantial economic impact. Accordingly, marketing scholars have encouraged researchers to identify ways of motivating consumers to spend their time on activities that improve life satisfaction and happiness. This dissertation examines two common suggestions for enhancing consumer well-being: engaging in self-care activities (Essay 1) and "outsourcing" tasks to save time (Essay 2). Essay 1 demonstrates that consumers (mistakenly) perceive self-care as a relatively more indulgent use of their own versus others' time, which causes them to prioritize it less for themselves. This effect is documented across one pilot study featuring secondary data and six preregistered experiments with various self-care activities and incentive-compatible choices. Additionally, this research demonstrates that the differential self-care prioritization effect does not extend to other uses of time (e.g., leisure, work) and identifies theoretically-relevant boundary conditions. Essay 2 demonstrates that, while outsourcing tasks can enhance consumers' well-being, consumers feel more embarrassed and, thus, less comfortable disclosing that they have outsourced a task rather than completed it themselves. This effect is documented across five preregistered experiments and is most pronounced among tasks that require lower levels of skill and that are typically completed independently. And although consumers are generally more likely to leave online reviews of services that are anonymous rather than publicly connected to their name, anonymity is especially likely to encourage people to leave a review of a service that is otherwise one they would be hesitant to admit using. Overall, this dissertation contributes to the literatures on time perception and consumer well-being. Additionally, this dissertation provides practical implications for marketers and employers who offer well-being resources, as well as insights for consumers seeking to prioritize their own well-being and live happier lives.
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650 4 $a Home economics. $3 551902
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653 $a Indulgence
653 $a Self-care
653 $a Self-other differences
653 $a Time consumption
690 $a 0338
690 $a 0621
690 $a 0310
690 $a 0386
710 2 $a Indiana University. $b Business. $e degree granting institution. $3 3815890
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790 $a 0093
791 $a Ph.D.
792 $a 2024
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