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Emotional Consumption /

Liu, Yantong,

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Emotional Consumption /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Emotional Consumption // Yantong Liu.
Author:	Liu, Yantong,
Description:	1 electronic resource (30 pages)
Notes:	Source: Masters Abstracts International, Volume: 85-01.
Contained By:	Masters Abstracts International85-01.
Subject:	Design. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30493182
ISBN:	9798379823542

Emotional Consumption /
Liu, Yantong,

Emotional Consumption /Yantong Liu. - 1 electronic resource (30 pages)

Source: Masters Abstracts International, Volume: 85-01.

In today's social environment, consumption is ubiquitous and daily behavior for everyone. As material resources become more and more abundant, the factors influence people's consumption decisions. Some consumers do not value quantity, quality, and price when buying goods, but emotional satisfaction and psychological approval. This emotional need is primarily triggered by consumer society and brand marketing. Brands create stories and visual stimuli to resonate with consumers, arousing people's desire to consume. However, it is not enough to influence consumers' consumption behavior. The behavior that enables people to engage in emotional consumption is inseparable from the support of payment. As the last consumption step, payment plays a decisive role.The evolution of payment methods drives changes in the form of trade. From the initial barter to today's digital payment, in the process of evolution, payment has gradually broken down the barriers of people in the trade. For example, people can easily trade in digital payment without carrying much cash. And people are no longer subject to currency exchange rates from different countries. People can even use easy loans to buy goods beyond the reach of consumers. The convenience and diversity of payment methods have significantly contributed to people's tendency to purchase excessively.Therefore, although branding, marketing, and consumer society are largely accountable for inflating emotional consumption, the advancement of payment processes catalyze excessive buying behaviors and are ultimately responsible. This paper will explore in depth how the evolution of payment affects people's step-by-step emotional consumption and how payment will drive people to emotional consumption in the future.I created a wallet book to present my argument. The wallet is a tool used in the consumption process, and it interacts with the consumer's psychological state. When people want to use their wallet, it means they have a clear consumption goal and have already made a decision to consume. Therefore, before opening my wallet book, there is a card that says "Please imagine a desirable product." This step simulates people's psychological state in real consumption. Once people have a specific product they want to buy, they open their wallet. In the first step of opening the wallet, people will see cash, and on the back of the cash is written, "Can you get this product for $1, $10, or $100?" This metaphor highlights the limitations of cash payments. When the product cannot be purchased with the existing amount of cash, people's consumption is restricted. However, as people continue to explore the wallet, they will see three cards representing third-party payment platforms. These three cards represent digital payments, which break many of the limitations of physical payments. Although the barriers to consumption are eliminated, people's desire to shop continues to grow. This process of psychological change shows that the evolution of payment leads to emotional consumption as the ultimate responsibility.

English

ISBN: 9798379823542Subjects--Topical Terms:

518875
Design.
Subjects--Index Terms:

Consumption

Emotional Consumption /
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040 $a MiAaPQD $b eng $c MiAaPQD $e rda
100 1 $a Liu, Yantong, $e author. $3 3818516
245 1 0 $a Emotional Consumption / $c Yantong Liu.
264 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2023
300 $a 1 electronic resource (30 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 85-01.
500 $a Advisors: Gabriele, Cristina; Hwang, Gaia; DeRosa, Andrew; Chaich, John.
502 $b M.F.A. $c Pratt Institute $d 2023.
520 $a In today's social environment, consumption is ubiquitous and daily behavior for everyone. As material resources become more and more abundant, the factors influence people's consumption decisions. Some consumers do not value quantity, quality, and price when buying goods, but emotional satisfaction and psychological approval. This emotional need is primarily triggered by consumer society and brand marketing. Brands create stories and visual stimuli to resonate with consumers, arousing people's desire to consume. However, it is not enough to influence consumers' consumption behavior. The behavior that enables people to engage in emotional consumption is inseparable from the support of payment. As the last consumption step, payment plays a decisive role.The evolution of payment methods drives changes in the form of trade. From the initial barter to today's digital payment, in the process of evolution, payment has gradually broken down the barriers of people in the trade. For example, people can easily trade in digital payment without carrying much cash. And people are no longer subject to currency exchange rates from different countries. People can even use easy loans to buy goods beyond the reach of consumers. The convenience and diversity of payment methods have significantly contributed to people's tendency to purchase excessively.Therefore, although branding, marketing, and consumer society are largely accountable for inflating emotional consumption, the advancement of payment processes catalyze excessive buying behaviors and are ultimately responsible. This paper will explore in depth how the evolution of payment affects people's step-by-step emotional consumption and how payment will drive people to emotional consumption in the future.I created a wallet book to present my argument. The wallet is a tool used in the consumption process, and it interacts with the consumer's psychological state. When people want to use their wallet, it means they have a clear consumption goal and have already made a decision to consume. Therefore, before opening my wallet book, there is a card that says "Please imagine a desirable product." This step simulates people's psychological state in real consumption. Once people have a specific product they want to buy, they open their wallet. In the first step of opening the wallet, people will see cash, and on the back of the cash is written, "Can you get this product for $1, $10, or $100?" This metaphor highlights the limitations of cash payments. When the product cannot be purchased with the existing amount of cash, people's consumption is restricted. However, as people continue to explore the wallet, they will see three cards representing third-party payment platforms. These three cards represent digital payments, which break many of the limitations of physical payments. Although the barriers to consumption are eliminated, people's desire to shop continues to grow. This process of psychological change shows that the evolution of payment leads to emotional consumption as the ultimate responsibility.
546 $a English
590 $a School code: 1384
650 4 $a Design. $3 518875
650 4 $a Personality psychology. $3 2144789
650 4 $a Behavioral psychology. $3 2122788
653 $a Consumption
653 $a Daily behavior
653 $a People's consumption decisions
653 $a Emotional need
653 $a Digital payment
653 $a Trade
690 $a 0389
690 $a 0625
690 $a 0501
690 $a 0384
710 2 $a Pratt Institute. $b Communications Design. $e degree granting institution. $3 3816076
720 1 $a Gabriele, Cristina $e degree supervisor.
720 1 $a Hwang, Gaia $e degree supervisor.
720 1 $a DeRosa, Andrew $e degree supervisor.
720 1 $a Chaich, John $e degree supervisor.
773 0 $t Masters Abstracts International $g 85-01.
790 $a 1384
791 $a M.F.A.
792 $a 2023
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30493182