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From Risks to Adoption: Unraveling U...

Das, Sudipta,

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From Risks to Adoption: Unraveling U.S. Consumer Behavior in C2C Online Secondhand Marketplaces /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	From Risks to Adoption: Unraveling U.S. Consumer Behavior in C2C Online Secondhand Marketplaces // Sudipta Das.
作者:	Das, Sudipta,
面頁冊數:	1 electronic resource (115 pages)
附註:	Source: Masters Abstracts International, Volume: 86-05.
Contained By:	Masters Abstracts International86-05.
標題:	Purchasing. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31629731
ISBN:	9798346392682

From Risks to Adoption: Unraveling U.S. Consumer Behavior in C2C Online Secondhand Marketplaces /
Das, Sudipta,

From Risks to Adoption: Unraveling U.S. Consumer Behavior in C2C Online Secondhand Marketplaces /Sudipta Das. - 1 electronic resource (115 pages)

Source: Masters Abstracts International, Volume: 86-05.

The growth of secondhand product sales has surged in recent years, underscoring the importance of secondhand marketplaces. Consumer-to-consumer (C2C) platforms represent a new era in these marketplaces. This study investigates the factors influencing U.S. consumers' behaviors towards utilizing C2C online marketplaces, employing the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework, which is widely used to understand the adoption of technology or new innovations. Given the inherent risks associated with sharing personal and financial information, as well as the uncertainties between buyers and sellers, the variable of perceived risk was also included in the study. A comprehensive survey was conducted via Amazon Mechanical Turk (MTurk), yielding 517 responses from a diverse sample of participants. The findings reveal several significant factors influencing consumer behavior. However, despite the significant role of social media in connecting users, visiting, buying, or selling in online secondhand marketplaces did not show a substantial impact. The study emphasizes the need to incorporate perceived risk into the UTAUT2 model to gain a deeper understanding of consumer behavior in online marketplaces. Practical implications highlight the necessity for marketplace platforms to enhance trust and reduce perceived risks through well-designed information ecosystems. The study's limitations and future research directions are discussed, emphasizing the importance of further exploring demographic influences and integrating additional variables to enrich the understanding of consumer behavior in C2C online marketplaces.

English

ISBN: 9798346392682Subjects--Topical Terms:

652497
Purchasing.

From Risks to Adoption: Unraveling U.S. Consumer Behavior in C2C Online Secondhand Marketplaces /
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