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Major Labels in the Digital Era: Exp...
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Ibrahim, Rossella,
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Major Labels in the Digital Era: Exploring Business Strategies in a Changing Market /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Major Labels in the Digital Era: Exploring Business Strategies in a Changing Market // Rossella Ibrahim.
Author:
Ibrahim, Rossella,
Description:
1 electronic resource (268 pages)
Notes:
Source: Dissertations Abstracts International, Volume: 86-02, Section: A.
Contained By:
Dissertations Abstracts International86-02A.
Subject:
Expansion. -
Online resource:
https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31526211
ISBN:
9798383411544
Major Labels in the Digital Era: Exploring Business Strategies in a Changing Market /
Ibrahim, Rossella,
Major Labels in the Digital Era: Exploring Business Strategies in a Changing Market /
Rossella Ibrahim. - 1 electronic resource (268 pages)
Source: Dissertations Abstracts International, Volume: 86-02, Section: A.
This thesis investigates the business strategies major music companies (MMCs) employ to maintain their intermediary roles in the evolving music industry, focusing specifically on the music and brand partnership sector. This sector has become an integral part of the recorded music market. The research identifies that MMCs preserve their market dominance in these emerging sectors primarily through strategic value chain integration. By developing internal capabilities, MMCs acquire the skills and knowledge necessary to effectively match supply with demand in new market areas.Strategically, MMCs not only intermediate effectively in new market sectors but also integrate these new value chains into their operational frameworks. This comprehensive approach enables them to optimize various aspects of artists' careers, increase profitability, strengthen their competitive position, and diversify their revenue streams. Consequently, MMCs achieve a significant level of control and influence, which attracts both talent (musicians) and investment (capital).Moreover, the thesis extends understanding of market dynamics such as intermediation, disintermediation, and reintermediation (IDR) in the music industry.
English
ISBN: 9798383411544Subjects--Topical Terms:
3690316
Expansion.
Subjects--Index Terms:
Music companies
Major Labels in the Digital Era: Exploring Business Strategies in a Changing Market /
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This thesis investigates the business strategies major music companies (MMCs) employ to maintain their intermediary roles in the evolving music industry, focusing specifically on the music and brand partnership sector. This sector has become an integral part of the recorded music market. The research identifies that MMCs preserve their market dominance in these emerging sectors primarily through strategic value chain integration. By developing internal capabilities, MMCs acquire the skills and knowledge necessary to effectively match supply with demand in new market areas.Strategically, MMCs not only intermediate effectively in new market sectors but also integrate these new value chains into their operational frameworks. This comprehensive approach enables them to optimize various aspects of artists' careers, increase profitability, strengthen their competitive position, and diversify their revenue streams. Consequently, MMCs achieve a significant level of control and influence, which attracts both talent (musicians) and investment (capital).Moreover, the thesis extends understanding of market dynamics such as intermediation, disintermediation, and reintermediation (IDR) in the music industry.
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https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31526211
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