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ESG Influence on Luxury Brand Strate...

Rosenberg, Julia Frederikke Ravn,

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ESG Influence on Luxury Brand Strategy: Examining the Impact of Sustainability Practices on Brand Reputation = = Influencia ESG na Estrategia de Marcas de Luxo: Examinar o Impacto das Praticas de Sustentabilidade na Reputacao da Marca /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	ESG Influence on Luxury Brand Strategy: Examining the Impact of Sustainability Practices on Brand Reputation =/ Julia Frederikke Ravn Rosenberg.
其他題名:	Influencia ESG na Estrategia de Marcas de Luxo: Examinar o Impacto das Praticas de Sustentabilidade na Reputacao da Marca /
作者:	Rosenberg, Julia Frederikke Ravn,
面頁冊數:	1 electronic resource (72 pages)
附註:	Source: Masters Abstracts International, Volume: 86-05.
Contained By:	Masters Abstracts International86-05.
標題:	Purchasing. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31701917
ISBN:	9798346597223

ESG Influence on Luxury Brand Strategy: Examining the Impact of Sustainability Practices on Brand Reputation = = Influencia ESG na Estrategia de Marcas de Luxo: Examinar o Impacto das Praticas de Sustentabilidade na Reputacao da Marca /
Rosenberg, Julia Frederikke Ravn,

ESG Influence on Luxury Brand Strategy: Examining the Impact of Sustainability Practices on Brand Reputation =Influencia ESG na Estrategia de Marcas de Luxo: Examinar o Impacto das Praticas de Sustentabilidade na Reputacao da Marca /Julia Frederikke Ravn Rosenberg. - 1 electronic resource (72 pages)

Source: Masters Abstracts International, Volume: 86-05.

This dissertation investigates the influence of Environmental, Social, and Governance (ESG) practices on the brand reputation of luxury brands. The study aims to understand the significance of ESG dimensions in shaping consumer perceptions and their purchasing decisions within the luxury market. The research employs both qualitative and quantitative methodologies, including interviews and surveys, to gather comprehensive insights from various demographic groups. The results reveal a positive correlation between ESG practices and brand reputation, with specific ESG dimensions such as Workplace and Environment holding substantial importance. However, traditional non-ESG dimensions like Products and Services remain the most critical factors for consumers when evaluating luxury brands. The findings indicate that while ESG practices enhance brand reputation, especially among younger and older demographics, non-ESG factors are still paramount in driving consumer preferences. Additionally, the study highlights the demographic variations in the perception of ESG practices. Older consumers, particularly those aged 45-54 and over 65, demonstrate a higher sensitivity to ESG factors and are more likely to adjust their purchasing behaviors based on these practices. Gender differences are also notable, with females placing greater emphasis on ESG dimensions compared to males. The dissertation concludes that luxury brands should maintain a balanced approach by prioritizing non-ESG attributes such as high-quality products and services while integrating robust ESG practices to appeal to socially conscious consumers. This strategy will not only strengthen brand loyalty but also attract a broader customer base, ensuring sustainable growth in the competitive luxury market.

English

ISBN: 9798346597223Subjects--Topical Terms:

652497
Purchasing.

ESG Influence on Luxury Brand Strategy: Examining the Impact of Sustainability Practices on Brand Reputation = = Influencia ESG na Estrategia de Marcas de Luxo: Examinar o Impacto das Praticas de Sustentabilidade na Reputacao da Marca /
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520 $a This dissertation investigates the influence of Environmental, Social, and Governance (ESG) practices on the brand reputation of luxury brands. The study aims to understand the significance of ESG dimensions in shaping consumer perceptions and their purchasing decisions within the luxury market. The research employs both qualitative and quantitative methodologies, including interviews and surveys, to gather comprehensive insights from various demographic groups. The results reveal a positive correlation between ESG practices and brand reputation, with specific ESG dimensions such as Workplace and Environment holding substantial importance. However, traditional non-ESG dimensions like Products and Services remain the most critical factors for consumers when evaluating luxury brands. The findings indicate that while ESG practices enhance brand reputation, especially among younger and older demographics, non-ESG factors are still paramount in driving consumer preferences. Additionally, the study highlights the demographic variations in the perception of ESG practices. Older consumers, particularly those aged 45-54 and over 65, demonstrate a higher sensitivity to ESG factors and are more likely to adjust their purchasing behaviors based on these practices. Gender differences are also notable, with females placing greater emphasis on ESG dimensions compared to males. The dissertation concludes that luxury brands should maintain a balanced approach by prioritizing non-ESG attributes such as high-quality products and services while integrating robust ESG practices to appeal to socially conscious consumers. This strategy will not only strengthen brand loyalty but also attract a broader customer base, ensuring sustainable growth in the competitive luxury market.
520 $a Esta dissertacao investiga a influencia das praticas ambientais, sociais e de governacao (ESG) na reputacao das marcas de luxo. O objetivo e compreender a importancia das dimensoes ESG na formacao das percepcoes dos consumidores e nas suas decisoes de compra no mercado de luxo. A investigacao utiliza metodologias qualitativas e quantitativas, incluindo entrevistas e inqueritos, para recolher informacoes de varios grupos demograficos. Os resultados mostram uma correlacao positiva entre as praticas ESG e a reputacao da marca, com dimensoes especificas, como o local de trabalho e o ambiente, tendo uma importancia substancial. Contudo, dimensoes tradicionais nao ESG, como Produtos e Servicos, continuam a ser os fatores mais criticos para os consumidores ao avaliar marcas de luxo. Os resultados indicam que, embora as praticas ESG melhorem a reputacao da marca, especialmente entre os mais jovens e os mais velhos, os fatores nao ESG continuam a ser primordiais nas preferencias dos consumidores. Alem disso, o estudo destaca variacoes demograficas na percecao das praticas ESG. Consumidores mais velhos, particularmente entre 45-54 e acima de 65 anos, demonstram maior sensibilidade aos fatores ESG e sao mais propensos a ajustar os seus comportamentos de compra com base nestas praticas. As diferencas de genero tambem sao notaveis, com as mulheres dando maior enfase as dimensoes ESG em comparacao com os homens. A dissertacao conclui que as marcas de luxo devem manter uma abordagem equilibrada, priorizando atributos nao ESG, como produtos e servicos de alta qualidade, enquanto integram praticas ESG robustas. Esta estrategia reforcara a lealdade a marca e atraira uma base de clientes mais ampla, garantindo crescimento sustentavel no competitivo mercado do luxo.
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