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Perceptions of the Use of French in ...

Zainudin, Alia Athirah Binti,

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Perceptions of the Use of French in Product Branding Among Malaysian Female Consumers /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Perceptions of the Use of French in Product Branding Among Malaysian Female Consumers // Alia Athirah Binti Zainudin.
Author:	Zainudin, Alia Athirah Binti,
Description:	1 electronic resource (141 pages)
Notes:	Source: Masters Abstracts International, Volume: 86-05.
Contained By:	Masters Abstracts International86-05.
Subject:	Southeast Asian studies. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31673847
ISBN:	9798346386827

Perceptions of the Use of French in Product Branding Among Malaysian Female Consumers /
Zainudin, Alia Athirah Binti,

Perceptions of the Use of French in Product Branding Among Malaysian Female Consumers /Alia Athirah Binti Zainudin. - 1 electronic resource (141 pages)

Source: Masters Abstracts International, Volume: 86-05.

This study aimed to investigate the level of awareness, perceptions and understanding among female consumers regarding the use of the French language in beauty product branding. The data was gathered from 102 respondents ranging in age from 18 to 65 years old, who are members of the Facebook group "Kosmetik dan Makeup Malaysia" as well as friends and family. The data was collected through an online survey. The findings showed that 85% of the respondents were aware of the language used in product branding, while only 15% of respondents were unaware of the language used. Additionally, a total of 77.5% of respondents stated that the use of a foreign language such as French in a brand name contributes to the perception of the product as being more expensive and luxurious. The study also revealed that 54.9% of respondents understood the language used in product branding, while 45.1% of respondents did not understand the language used. The study solely focused on female consumers and was limited to beauty products.

English

ISBN: 9798346386827Subjects--Topical Terms:

3344898
Southeast Asian studies.

Perceptions of the Use of French in Product Branding Among Malaysian Female Consumers /
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